Linkful Goodness for 2007-09-25
September 25, 2007
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Great idea to cut congestion, pollution and help clear the arteries at the same time! Undertaken by Decaux so I suspect also ad-funded. Great example of Branded Utility or Advertools.
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Oh dear. Great (and evidently successful) marketing idea, but somewhat depressing given the product in question.
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Another article about “[Insert Tactic] as the new Broadcast TV”. I agree in-store is a crucial part of the purchase cycle to leverage - and Out of Home may soon be the only “mass” media left, but TV in store is viewed and consumed in a different way to TV at home. More of a case of “and” than “or” in my view.
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A sign that the software giant is looking to jump-start its online business at a time when Google is widening its lead in the online ad business.
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From 2005 to 2006, HeadOn grew 234%, TV advertising is taking the credit. Their CMO thinks its all about “recall” (even of a bad ad), which in his category it might be.
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Mon frere, I couldn’t have said it better myself.
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oh, and he wants to own it.
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