Links for 2007-09-27

• Consumers Wary of “Greenwashing” :: Center for Media Research
  According to an Ipsos Reid study, seven in ten Americans either ‘strongly’ or ‘somewhat’ agree that when companies call a product “green” (meaning better for the environment), it is usually just a “marketing tactic”.
  (tags: advertising green marketing research greenwash consumer consumer.research)



• Socialized Media - Fast Company
  Tim Manners makes a good point that the key to Social Media is “listening not talking”.
  (tags: marketing web2.0 socialmedia strategy newmarketing newmedia)
• The Future of Marketing :: Influxinsights
  Marketing’s three options: a) entertain b) provide utility c) die
  (tags: brands marketing brandedutility brandedentertainment)
• Gas-guzzling Hybrids -Forbes.com
  The average gas mileage of hybrid in the U.S. is 33 mpg. Chevy’s newest Silverado hybrid truck gets only 16 mpg….
  (tags: eco green greenwash design environment automotive)
• More Effects of the Stalled Housing Market - Reuters
  Now jitters about falling house-prices are affecting restaurant-going …
  (tags: economics consumer consumer.research stats)



• In-Store the Fastest-Growing Medium :: AdAge
  I am a self-confessed instore nerd. Very powerful part of the mix and often overlooked.
  (tags: retail instore marketing stats)
• Presidential Swagger - Rating the Contenders’ Style :: style.com
  Excellent insight on the participants in the Presidential race vis a vis their choice of suits and ties(!)
  (tags: style politics)



• The New Complete Marketer
  An article outlining the six key traits of a successful CMO.
  (tags: business marketing)