Linkety Link … 2007-09-30

• Environmental Issue Buzz grows 169% from ‘06 :: MarketingVOX
  Prolonged online buzz about the terms like “green” and “sustainability” suggest that heightened awareness of environmental issues is more than a passing fad.
  (tags: green eco stats research)
• Why Execs Are Stumbling in a New Media World :: Logic+Emotion:
  Thoughtful piece from David Armano about why some of today’s executives are having trouble finding their way in Social Media.
  (tags: ideas internet marketing strategy trends socialmedia)
• YouTube Videos Boost Sales For ‘Will It Blend’ Maker :: InformationWeek
  Those “Will It Blend” Videos seem to have actually increased sales … that’s RoI right there … a testament to the power of social media.
  (tags: video socialmedia research roi marketing)
• Armani opens store in Second Life:: Smart Mobs
  Armani are the latest retailer to open up in the metaverse. Apparently it hasn’t been brilliantly executed so far.
  (tags: secondlife metaverse retail marketing socialmedia)



• Pratchett’s Discworld: a reading-order guide :: Boing Boing
  A must for any Discworld fan! (And cool almost Tufte-esque chart also).
  (tags: books literature chart)



• What Is Digital? :: Adam Crowe
  What indeed? That clever chap Adam Crowe has made a pithy stab at it …
  (tags: digital consumer)