Links for 2007-10-01

• Social media: not just for kids :: iMedia Connection
  Good piece by John Gray about the coming of age of Social Media.
  (tags: socialmedia stats trends marketing)
• Content Marketing Lessons from LEGO :: Junta 42
  The Brickmaster club from Lego is CRM for kids, and their custom magazine provides Branded Utility.
  (tags: marketing custompublishing crm kids brandedutility)
• Have A Happy Sandwich – New York Times
  A new effort for Kraft Singles from global “boutique” Nitro. Nitro are taking a new approach to the creative (away from mere functional benefits) and also taking a more holistic and forward thinking approach to communications planning.
  (tags: fmcg cpg marketing strategy commsplanning)



• ‘Passionista’ Consumers Can Help Brands Harness Digital Media – Marketing Charts
  Consumers passionate about a certain issue “Passionistas” are much more likely to create and share content online about their passions and attached brands.
  (tags: brands consumergenerated research stats socialmedia)
• YouTube Purportedly Changes User-Clicking Habits :: MarketingVOX
  Facinatingly (?) if you stick a “play” arrow on an image it beats out headlines for clickability.
  (tags: consumer.research youtube online)
• Christmas in September … earlier … deeper :: Reuters
  Wal-Mart rolls out its earliest ever holiday toy push ….
  (tags: retail marketing)
• ‘Meet-me’ – ‘Second Life’ for Japanese :: USATODAY.com
  Safe, user-friendly and pornography free … a new Japanese virtual world.
  (tags: metaverse virtualworld secondlife japan)



• World’s biggest bikini photoshoot :: Ananova
  A totally legitimate inclusion on a marketing-themed blog … it was organized (one assumes as a marketing ploy) by Cosmopolitan!
  (tags: magazines photography socialmedia)



• Promoting Hendrix Tunes With Web Widgets
  Universal Music Group and MuseStorm are teaming up to promote the music of the late Jimi Hendrix via Widgets.
  (tags: widgets socialmedia marketing music rock)
• Zegna to Introduce “Solar-Powered Jacket” :: PSFK
  I mean, who doesn’t need one of these?
  (tags: eco green design fashion npd)
• At Starbucks, Songs of Instant Gratification :: New York Times
  Starting tomorrow at certain Starbucks stores,iPhone or iTunes laptop users can download the songs they hear over the speakers directly onto those devices.
  (tags: music digital retail)
• Digital photos in 3D “art gallery”
  Touchpoint Gallery allows you to display your flickr photos in a virtual art gallery…
  (tags: flickr metaverse virtualworld 3d photography socialmedia)
• SceneCaster
  More 3D Internet. NB this one doesn’t work with Macs!
  (tags: 3d design e-commerce web2.0 socialmedia)