Links for 2007-10-08

• Leo Burnett Plants Lettuce Garden on McDonald’s Billboard :: AdRants
  I have to say I like this idea from Burnetts, growing real lettuce on a McDonalds billboard to promote salad!
  (tags: advertising stunt marketing cool ideas creativity)



• To Reach ‘Connected Consumers,’ Brands Must Create Online Experiences :: Marketing Charts
  Not really an “aha” here … but some good stats from Avenue A/ Razorfish to back it up…
  (tags: branding marketing stats future research experiential)
• RIAA Awarded $222,000 from First Individual Copyright Infringment Trial :: MarketingVOX
  Yowch. Someone has been fined a large amount of money for sharing music “illegally”. $9.5k per song!
  (tags: riaa drm music entertainment)
• YouTube’s ‘Project Direct’ Courts Ground-floor Filmmakers :: MarketingVOX
  HP sponsors a talent-search created by YouTube.
  (tags: youtube socialmedia onlinevideo marketing)
• ‘Halo 3′ Innovates For Machinima Creator :: Gaming Insider
  Halo 3 includes a new “Theater” feature to record your exploits. This could lead to new opportunities in machinima.
  (tags: halo3 machinima gaming metaverse marketing)
• ‘Storyline’ Product Placements Gaining On Cable :: MediaPost
  Beyond mere “background” product placement, brands arenow being written in to Cable shows’ story lines.
  (tags: stats productplacement brands tv marketing)
• BK Offers The Whole Outfit For Halloween :: MarketingDaily
  A great idea from Burger King – making the whole King costume available. I mean, why not?
  (tags: marketing ideas cool strategy)



• Six Spaces of social media
  Another (in this case pretty good) attempt at defining and describing Social Media.
  (tags: community internet media online socialmedia web2.0)
• Buzz Monitoring: 26 Free Tools You Must Have
  Mixed bag of social media tools
  (tags: socialmedia web2.0)