Another great addition to Dove’s Self Esteem program, which genuinely became part of Pop Culture. That said, Unilever have been accused of hypocrisy bearing in mind another of their campaigns for Axe which to some “objectifies and degrades women” … scroll to the bottom of the post for an example…
Nice example of Branded Utility (or Entertainment) “Yaris,” is a free brand-supported shoot-’em-up in which players kill enemies, dodge obstacles and try to finish in one piece.
The game became available Wednesday for a year to U.S. and Canadian consumer
Born from Whirlpool brand’s innovation pipeline, the centralpark connection is the ultimate union of appliances and electronics–offering an aesthetically integrated solution to refrigerator clutter with a digital hub on the door, says Whirlpool.
Virgin’s new airline Virgin America have hired well known bloggers like Xeni Jardin, Cory Doctorow, David Pescovitz, and Mark Frauenfelder of Boing Boing; Peter Rojas of Engadget; and Alex Albrecht and Kevin Rose of Diggnation to appear in online spots li
Go Gordon! Last week, in its third outing, “Kitchen” became one of just a handful of new shows on any network to see a week-on-week rise, with “Private Practice” and “Bionic Woman” both falling. (I have posted a UK clip below).
This rather unique boat, designed by Robert Dane, uses both solar power and wind to reduce its emissions by half compared to standard ferries. What better way to travel?
CosmoGirl Village, which launches Nov. 20, will be an online gathering spot for teen girls, created in a partnership between the teen magazine and virtual community site There.com. Users with avatars from There.com will able to socialize, shop and take pa
This week the Intel publicly released Digg-like voting site CoolSW (”Cool Software”) which, through a user ranking process, pushes the most popular software startups to the homepage.
Yowch. In a counterpoint to my comments above, and in another “Naked Conversation” a consumer group has pointed out the disparity between Unilever’s Axe and Dove campaigns …
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