Links for 2007-10-18 : Cross-Media, Toyota, Steve Hall

• ESPN, Nielsen Make Foray into Cross-Media Measurement
  The program builds a snapshot of how audiences move between media platforms, and how exposure to ads on one drive people to others. I guess its a testament to my former media planner nerdiness that I find this news interesting, even exciting.
  (tags: integration marketing metric audience)



• Toyota Goes Deep with Web, Gaming Push
  Instead of buying ad space on big portals, Toyota targeted local newspapers, TV station sites and even video games - sites more relevant to the target’s daily lives than large portals. Here is the World of Warcraft parody they released recently, courtesy of YouTube.
  (tags: internet marketing strategy automotive advertising)
• Steve Hall is a sell out
  One assumes its “trebles all round” at AdRants today, which just sold a minority stake to Watershed for $750k.
  (tags: adrants web2.0)