Links for 2007-11-30 : Coutts, Trends, Mobile Metaverse, E-Waste, Digital Planning, Zeus Jones, PCs, Nokia

Links for 2007-11-30 : Podcasts, Snooth, DNA, Tread Lightly, Hymini, Billy, Silos

Links for 2007-11-28 : Green Room, Neuromarketing, Smart House, Disruption

Links for 2007-11-27 : Broken Ad Model, Ecopods, Theater Events, Tattoos

Black Friday … Cyber Monday … Green Wednesday

Two years ago, a group of marketers christened the first workday after Thanksgiving (and its famous retail orgy “Black Friday”) as “Cyber Monday“: the biggest online shopping day of the year. It seems though, that the digital dollars don’t really start flowing until two weeks later…

online retail

Last year, Wednesday, Dec. 13 was the chart-topper with $667 million in sales, according to comScore. In fact, the second week of December is traditionally so big that eBay staff have come up with their own name for the weekday that kicks it off: “Green Monday” (a reference to cash, rather than eco-friendly shopping).

All this said, it is thought that Cyber Monday still beat out Black Friday this year … with expected sales of over $700MM online, compared to $531MM spent in stores.

UPDATE: Inow learn that this year’s Cyber Monday is the “biggest ever”

Links for 2007-11-26 : Gen Y, Gen X, Gifts, Virtual Malls, Scott Goodson’s Tiger, Creativity, Apple Stores, Green Packaging

Links for 2007-11-24 : Middle Eastern Gaming, The Kids, Web 2.0

  • Inspired by the rise of Islam between the 7th and 13th centuries, Arabian Lords is a bilingual strategy game targeted specifically at Middle Eastern players. I think its an excellent tactic for addressing a previously underserved audience. It puts me in mind of Mecca Cola, which was created as a direct competitor to Coca Cola – which is sometimes seen as a symbol of American cultural tyranny in many Middle Eastern countries.

    (tags: gaming islam niche)

  • Lords of Arabia

  • Excellent piece from thesis-writing brainiac (who knew?) Faris Yakob. It starts with a great quote (which I intend to steal) from William Gibson: “The future is already here – it’s just not evenly distributed.” He makes the assertion that “a generation has risen since the emergence of the Internet that is fundamentally different in the way in which it consumes, manipulates and propagates ideas and that the way that brands express themselves must change in response to this new kind of ‘idea consumer’ … [today's] kids are different, in a very specific sense, which is why communication thinking has to evolve.”
    To be honest I have only got as far as page 7…

    (tags: accountplanning brands planning connectionplanning commsplanning marketing strategy)

  • age pyramid

  • Matt Dickman lays out the keys to Web 2.0 success, stressing that its important to apply lessons learned in Web 1.0

    (tags: web2.0 interactive digital)

  • web 1.0 logos