Links for 2007-11-18 : Beautiful Decay, Smirnoff, Muji, Starbucks, Consumer Conscience
November 18, 2007
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Beautiful Decay Video Festival
Beautiful Decay got together with Brand New School, The Happy Corp Global and Cool Hunting to put on a video festival showcasing the kind of creative, short-format video that’s making waves in our visual landscape.
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Smirnoff was the first to kick off the inflatable trend with its portable bar/club. This go anywhere land-blimp is comprised by a number of inflatable cubes to create a bar/chill out zone.
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The space itself is evidently minimally decorated. Tall perimeter shelving presents merchandise. Two large glass shelving units hold smaller items and are the big architectural character pieces in the space.
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Starbucks Jumps The Shark: Runs First National TV Campaign
With its business slowing and its share price plummeting, Starbucks Corp. — despite a very profitable fourth quarter — said Thursday that it would begin its first national television advertising campaign.
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Consumers Would Partner with Brands for Social Change, Environment
Some 85% of consumers around the world are willing to change the brands they buy or their consumption habits to make tomorrow’s world a better place. Brand owners take note!
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Cattle Call for Gorgeous Avatars
MTV is partnering with Ford Models and Elizabeth Arden on a quest for the most fetching avatar or virtual persona, reports Mediaweek.
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First person narrative from the front lines in Iraq.
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Penguin Book’s “Club Penguin” has 700,000 members…
