Links for 2007-11-23 : Samsung, Terreform, Iraq, Conversation Marketing, Mini, Social Mapping, Social Media

• Samsung Gives Travelers A Little More Attention

  Transport is becoming wired for wireless … Samsung spotted business travelers sitting on the floor in the corridors of airports near the only available power socket … and decided to offer them a little bit more… Another excellent example of Branded Utility.

  (tags: brandedutility trends marketing samsung travel wireless)



• Grow Your Own Treehouse with Terreform

  As part of the ecological architecture nonprofit Terreform, Mitchell Joachim, Lara Greden, and Javier Arbona designed this living treehouse in which the dwelling itself merges with its environment and nourishes its inhabitants.

  (tags: architecture building design environment green technology video)



• Ron Paul points out Iraq Money “Down the Rat Hole”

  Republican Ron Paul points out that for what the Iraq war costs, we could present each US family of four a check for $46,000 — this exceeds the $43,000 median household income in his Texas district.

  (tags: stats iraq war ronpaul)



• National Priorities Project – Cost of War

  Someone has made a site which dimensionalizes the cost of President Bush’s wars by comparing what the public money could have bought instead,

  (tags: budget calculator data economics politics war)



• Branded Social Net Sites A Common Feature In Ad Campaigns

  Many marketers are increasingly setting up their own branded social nets as part of their larger ad campaigns … including Jockey, Dove and recently NBC/P&G’s PetSide.com.

  (tags: socialmedia socialnetwork marketing)



• Bum Rush “The Age of Conversation” – December 14th

  Over 4 months ago The Age of Conversation was launched, with all of the proceeds going to Variety, The Children’s Charity. In just over 90 days, the goal of $10k in charity money was raised. But that wasn’t enough for the folks at AoC … “as Drew points out, sales are slowing. It’s time to hit high with a serious spike in social media activity. The idea is [borrowed] from … the band Black Lab, which held an iTunes “bum rush” launching their single Mine Again up the charts.” Chris Wilson has made a list of things you can do to help … and YOU CAN BUY THE BOOK HERE!

  (tags: books marketing socialmedia web2.0)



• Mini-Branded Eatery Is a Big Deal in Paris

  The Mini Palais in Paris is a surprisingly successful branded environment. That’s because it’s not too heavy-footed. In fact, unless you’re really alert, you could miss the Mini influence completely.

  (tags: brands mini marketing brandedenvirionment)



• An Interactive Database of Ideas

  Boston Consulting Group’s social mapping tool enables researchers and companies to map who’s working on what and where, allowing innovative collaboration

  (tags: business collaboration data design ideas innovation mapping productivity research)



• Pepperidge Farm Embraces Social Networking, Women

  Cookie and snack maker Pepperidge Farm has launched a new website that uses social networking to build a community around its products, reports The New York Times.

  (tags: socialmedia socialnetwork marketing strategy innovation digital web2.0)