Links for 2007-11-28 : Green Room, Neuromarketing, Smart House, Disruption

• Green Room’s Guy McCarter on Entertainment Marketing
  Guy McCarter is MD of of Omnicom’s new company Green Room Entertainment, which offers branded entertainment consultancy, negotiation and activation for TV, the Internet, film, music, wireless content and video game initiatives. I worked with Guy on a few projects at Chiat\Day … in this article he gives his take on what’s up in the world of Branded Entertainment.
  (tags: brandedentertainment greenroom omnicom marketing strategy)



• What Makes a Product Cool - Neuromarketing
  Neuromarketing is a new field that uses brain science to understand consumer behavior. Its findings are challenging some basic assumptions about marketing and economics…
  (tags: design marketing neuromarketing research)



• Smart House
  A Venice Beach building has been made into a temporary event space and showroom for the new Smart ForTwo. The space is known as The Smart House.
  (tags: smartfortwo smartcar marketing experiential)



• How Disruption Brought Order (aka “Disruption 3″). Jean-Marie Dru’s new book
  I always had a lot of time for JMD, and I will make a valiant attempt to read his latest oeuvre. Looking at the table of contents I see that - disappointingly - Connections seems to have withered on the vine somewhat. Ho Hum.
  (tags: jeanmariedru tbwa disruption book marketing advertising)