Links for 2007-11-30 : Coutts, Trends, Mobile Metaverse, E-Waste, Digital Planning, Zeus Jones, PCs, Nokia

• The Coutts cocktail

  The newly developed Coutts cocktail launched last month, to great acclaim. Created by Salvator Calabrese, the cocktail was inspired by a unique part of Coutts’ history – the Chinese wallpaper in the boardroom.

  (tags: marketing brandextension coutts)



• 8 trends to capitalize on in 2008

  Over the last 11 months, Trendwatching has highlighted trends like (STILL) MADE HERE, FEMALE FEVER, TRANSPARENCY TYRANNY, TRYSUMERS and more. No doubt 2008 will be as trend-heavy…

  (tags: branding business design DIY entertainment future marketing networking trend trends)



• Chipuya Town – Mobile Metaverse

  Recently launched in Japan, a new virtual world called Chipuya Town allows users to take their gaming on-the-go through the use of any Flash-enabled cell phone.

  (tags: metaverse virtualworld mobile telecoms secondlife)



• E-Waste: Think Before You Recycle

  The tale of what happens to your old, forgotten television sets is sad, shocking, and may even turn you off from the very idea of recycling your gadgets.

  (tags: eco green e-waste recycle toxins hazardouswaste)



• How To Do Digital Planning

  Iain Tait has written a great (and inspiring) post on CrackUnit, about how to “do” digital planning.

  (tags: accountplanning advertising blog business digital internet planning strategy technology)



• Marketing Focus Versus Brand Impact

  Adrian Ho pondering the fact that the majority of a consumer’s perceptions of a brand will be formed by usage rather than marketing.

  (tags: advertising business culture marketing ideas)



• PCs Losing Their Relevance In Japan

  The Japanese were always more mobile … but what’s going on there could be a glimpse in to the future for the US…

  (tags: business computer marketing mobile technology trend trends planning)



• Nokia lights up Regent Street

  Nokia has sponsored the Regent Street lights as part of a campaign to advertise the imminent arrival of its flagship London store. United Visual Artists designed 14 “light clusters”.

  (tags: advertising ambient art christmas creativity interactive london retail)



• Online Consumer-Generated Reviews Have Big Impact on Offline Purchases

  One in four internet users read consumer-generated reviews online, which then have a big impact – affecting not only what they purchase offline but also how much they are willing to pay for it.

  (tags: consumergenerated usergenerated reviews socialmedia)



• Heinz Credits Marketing Strategy For 19% Profit Hike

  Marketing works??. Heinz reported strong double-digit growth in its second fiscal quarter, thanks to “creative, targeted marketing in support of our new product innovation,” per the company. Net profit rose 19%.

  (tags: marketing heinz)