Links for 2007-11-30 : Coutts, Trends, Mobile Metaverse, E-Waste, Digital Planning, Zeus Jones, PCs, Nokia
November 30, 2007
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The newly developed Coutts cocktail launched last month, to great acclaim. Created by Salvator Calabrese, the cocktail was inspired by a unique part of Coutts’ history – the Chinese wallpaper in the boardroom.
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8 trends to capitalize on in 2008
Over the last 11 months, Trendwatching has highlighted trends like (STILL) MADE HERE, FEMALE FEVER, TRANSPARENCY TYRANNY, TRYSUMERS and more. No doubt 2008 will be as trend-heavy…
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Chipuya Town - Mobile Metaverse
Recently launched in Japan, a new virtual world called Chipuya Town allows users to take their gaming on-the-go through the use of any Flash-enabled cell phone.
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E-Waste: Think Before You Recycle
The tale of what happens to your old, forgotten television sets is sad, shocking, and may even turn you off from the very idea of recycling your gadgets.
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Iain Tait has written a great (and inspiring) post on CrackUnit, about how to “do” digital planning.
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Marketing Focus Versus Brand Impact
Adrian Ho pondering the fact that the majority of a consumer’s perceptions of a brand will be formed by usage rather than marketing.
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PCs Losing Their Relevance In Japan
The Japanese were always more mobile … but what’s going on there could be a glimpse in to the future for the US…
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Nokia has sponsored the Regent Street lights as part of a campaign to advertise the imminent arrival of its flagship London store. United Visual Artists designed 14 “light clusters”.
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Online Consumer-Generated Reviews Have Big Impact on Offline Purchases
One in four internet users read consumer-generated reviews online, which then have a big impact - affecting not only what they purchase offline but also how much they are willing to pay for it.
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Heinz Credits Marketing Strategy For 19% Profit Hike
Marketing works??. Heinz reported strong double-digit growth in its second fiscal quarter, thanks to “creative, targeted marketing in support of our new product innovation,” per the company. Net profit rose 19%.
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