Links for 2007-12-14 : Jackass, Whopper, Elf Yourself

• Next ‘Jackass’ pic aimed squarely at Web
  The “Jackass” gang is about to attempt its most audacious stunt yet: online-first movie distribution. In a radical departure from the traditional movie business model, Paramount Pictures Digital Entertainment and MTV New Media are co-producing “Jackass
  (tags: jackass web2.0 onlinevideo)



• OfficeMax Justifies Reuse of Elf Yourself Campaign … with Quantitative Figures!
  If OfficeMax’s purpose was to proliferate global tolerance for elves, it is clearly succeeding. We have no idea what the site has done for its bottom line, though.
  (tags: elfyourself arimerkin officemax)



• South L.A. Moves To Ban Fast Food, Whopper Freakout For Real? on PSFK
  A city panel in South Los Angeles is taking action to fight the epidemic of obesity by moving to eliminate fast food restaurants.
  (tags: obesity fastfood)



• Lexus owners get reserved parking at Philly’s Wachovia Center
  Lexus drivers in Philadelphia will soon be able to park in two priority parking areas at the Wachovia Center.
  (tags: lexus marketing)



• Christmas greetings – Wieden’s wood
  To celebrate Christmas W+K London have created Wieden’s Wood, an eco friendly display for the agency’s reception and an online winter wonderland.
  (tags: w+k digital eco green)
• Scion’s National Art Tour – INSTALLATION 4: It’s A Beautiful World
  Scion’s Installation Art Tour: ‘It’s a Beautiful World’. The tour, launched in 2003, will featured collages, paintings, photography and sculpture
  (tags: scion marketing brandedutility good)