Links for 2007-12-30: Google, Second Life, Media Democracy, Moms, Marketers, Apple v Netflix, Virgin

• Google and Second Life will prevail in 2008
  An amusing take (from the Telegraph) on 2008…
  (tags: 2008 future popculture)



• Americans “More Connected and Quite Ad-Tolerant”
  The use of online and mobile devices for entertainment has rocketed in the US according to the “State of Media Democracy” new-media survey from Deloitte & Touche
  (tags: stats research consumer newmedia)
• Marketers’ Top Strategies in 2007 - and Resolutions for 2008
  Marketers’ biggest regret of 2007 was not investing enough in understanding customers according to Next Level SMG’s first annual “Brand Strategy Trends Survey” of marketing executives.
  (tags: marketing stats research strategy)
• How to market to the modern mom
  According to a recent survey of 3,500 U.S. mothers by BSM Media, 65% feel that they are “under-served” by advertisers either because the executions don’t resonate with them or the ads do not address them.
  (tags: advertising marketing online socialmedia moms women)
• Apple Sniffs at Netflix Territory, Taps Fox to Help Scout It
  Apple and 20th Century Fox studio have inked an agreement that enables consumers to rent Fox DVDs on iTunes.
  (tags: apple fox internet itunes)
• Virgin’s Airbus
  Richard Branson’s Virgin Atlantic Airways Ltd. plans to fit its A380 superjumbos with private rooms, showers and roulette tables, the billionaire said.
  (tags: virgin branson pr pressrelease)