Links for 2008-01-29 : Marlboro NPD, Mountain Dew MMO, Superbowl Recall

• Indoor Smoking Bans and the Evolution of the Cigarette
  The idea behind the new Marlboro Intense - engineered for seven drags per cig rather than the usual eight - is to appeal to customers who, due to indoor smoking bans, want to dash outside for a quick nicotine hit but don’t always finish a full-size cigarette.
  (tags: marlboro smoking trends design health)



• Mountain Dew Makes MMO More Than Just a Game
  Pepsi is launching its most ambitious foray into the branded-gaming space: a rich, MMORPG that supports an ever-expanding plan to let consumers choose the next flavor of Mountain Dew.
  (tags: pepsi digital gaming metaverse socialmedia consumergenerated mmorpg adage)



• Don’t Flush Your Ad Down the Super Bowl
  In a study released this year, Ads with poor “cognitive scores” were often misattributed by consumers. Notably, beer ads were attributed to the huge Super Bowl presence that is Budweiser.
  (tags: beer advertising superbowl wasteofmoney research)