Links for 2008-02-05 : Naked, Christiania, Botanic Architecture, Tool, Solar

• Communications Planning Hotshop Naked Is Acquired
  U.K. planning agency Naked Communications has been acquired by Australian holding company Photon Group in a deal that includes an upfront payment of $38 million in cash.
  (tags: naked commsplanning advertising marketing kerching)



• Christiania Vodka’s Crown Society
  Christiania has taken an innovative approach to marketing, by creating a group of digitally-enabled brand ambassadors to spread the word.
  (tags: christiania crownsociety marketing socialmedia)



• Urban Oasis: Botanic Architecture in Seoul
  Urbanites might never stop craving nature in the concrete jungle, and in Seoul, they’ve found a nice compromise in Ann Demeulemeester’s new boutique - an example of so-called “botanic architecture”
  (tags: seoul botanic architecture design eco green retail experiential)



• Tool gauges impact of brands
  Branded entertainment valuation company iTVX has partnered with marketing research firm Marketing Evolution to offer advertisers a new service that measures both the media and marketing value of brand integration deals.
  (tags: brandedentertainment analytics)
• New Solar Panels That Work At Night
  Researchers at the Idaho National Laboratory are close to the production of a super-thin solar film that would be cost-effective, imprinted on flexible materials, and would work after sunset!
  (tags: solar energy green eco environment inhabitat)