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John Grant has a post on his site that is a follow up to his book “Green Marketing Manifesto”. He points out that change hasn’t been as fast as he hoped…
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This week’s Economist tries to shed some light on the habits of the 210 million internet users in China, a jump of more than 50% from last year’s figure, and one that will quickly surpass the United States’
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Many people in the blogosphere have been referencing the work of Nassim Nicholas Taleb and his books “Black Swan” and “Fooled By Randomness”. Much of Taleb’s thinking is based on that of Karl Popper and one of his most interesting theories is what makes u
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Americans have 3.5 billion brand-related conversations per day, according to a recent report by the Keller Fay Group. Added to that, nearly 80% of consumers trust recommendations from friends, family, and “trusted” sources over any form of advertising
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“Interruptive, push advertising is well received only when consumers are surfing the Web or actively seeking information,”
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Social Media can be a powerful marketing force, but a new study finds that companies can easily make mistakes that alienate potential customers, or worse, simply fail to follow through with new content.
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Adidas is changing the format of its fast-growing global chain of Adidas Originals stores, focusing on customized design and interaction among shoppers to boost market share.
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Shoppers at the Aventura Mall can now enjoy a dozen art pieces that make up the mall’s permanent collection, These were either commissioned or acquired by the owners especially for the public.
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Founded in 2006, Unpackaged in Clerkenwell in London only sells loose foods without packaging. Selling everything from ‘Loose Organic Wholefoods’ to ‘Loose Sweets’.
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Short for Big Fantastic Deal, the BFD Builder lets consumers create the pizza of their dreams—specifying the type of crust, sauce and cheese, and unlimited toppings—for a flat rate of USD 10.99.
