Links for 2008-02-08 : Matter, Issuu, Fluxxlab, We Need Girlfriends, Euro NYC, Generation MySpace, Whopper Freakout RoI, 10 Billion Online Videos
February 8, 2008
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Historically most direct mail has been in the form of ‘opt-out’ mailings. Matter, however, take the opposite approach and they ask people to opt in to their communications.
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Users can create sleek online mags from their own pdfs, for free. After members upload their files, they’re transformed into expandable digital magazines, readable via Issuu’s viewer.
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Fluxxlab studio’s ingenious sustainable energy harvesting idea makes you wonder why no one has thought of it before … capturing wasted human energy from revolving doors in large buildings.
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It started out as a no-budget webisode, but “We Need Girlfriends” is now a CBS pilot. It’s based on the sorry lives of its creators who found themselves both post-college and sans-girlfriends.
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In the latest example that the U.S. dollar ain’t what it used to be, some shops in New York City have begun accepting euros and other foreign currency as payment for merchandise.
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Social networking was supposed to be the Next Big Thing on the Internet. MySpace, Facebook, and other sites have been attracting millions of new users; trouble is, the boom isn’t booming anymore.
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Depriving Whopper fans of their favorite burger turns out to be a “surefire way to get them to buy more”. Disappointingly the social media/ online views were dwarfed by the TV spots.
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US ‘net users watched more than 10bn videos online in December ‘07, says Video Metrix, which reported that the month was the heaviest in viewing since it began tracking online video.
Posted by francisanderson
Filed in advertising, agencies
Tags: advertising, digital, innovation, marketing, socialmedia, video
Tags: advertising, digital, innovation, marketing, socialmedia, video



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