Links for 2008-02-24 : 100 Architects, Hearst & YouTube, TV Ads, Reykjavik
February 24, 2008
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That’s the challenge posed by Jian Yuan Water Engineering, which plans to create 100 villas in the city of Ordos, Inner Monglolia, comprised of 100 different designs by 100 up-and-coming architects.
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Hearst intends to develop branded channels for YouTube, featuring syndicated lifestyle video along with user-generated videos.
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Marketers believe the effectiveness of television advertising has declined over the past two years. The good news? They’re more interested in trying new formats and other forms of video commercials.
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A recent landscape design competition sought to rethink the Vatnsmýri airport grounds in Reykjavík, Iceland, putting those old runways to use, for instance, as new urban park space.
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Posted by f.a.
Filed in advertising, architecture, brandedentertainment, connectionplanning, design, digital, environment, internet, marketing, onlinevideo, popculture, socialmedia, web2.0
Tags: architecture, hearst, marketing, reykjavik, tvads, video, youtube
