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AdAge examines the newly redesigned sites of brand creativity companies — companies whose very purpose is to communicate effectively and who, theoretically, have the best talent and ideas.
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The victim, 23, was knifed four times with an eight-inch hunting blade. “Stunned witnesses thought it was a stunt laid on by the developers of the 18-rated game – until cops arrived.”
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Trendpedia could prove to be a useful resource for brands and marketers to monitor the perceptions of their products and services among consumers.
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Speakers at an advertising conference urged the industry to stop wallowing in self-pity and get on with the challenges ahead… “Stop Whining” opined Lee Clow.
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Rob Norman has seen the future … and its On Demand …
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Richard Reynolds has created a new handbook on ‘gardening without boundaries’. He has compiled advice on what to grow, how to cope with adverse environmental conditions and how to “seed bomb”.
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Collaboration between the makers of Grand Theft Auto and record labels to create in-game radio-stations offers a new business model…
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The only mention of GSD&M’s BMW Hologram is via their press release.. as of now there are no other main stream media discussion, no press at all. Schade!
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This past weekend’s Coachella Valley Music and Arts Festival was equal parts hipster fashion show and epic showcase of the most hyped indie rockers of the past year.
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Scarlet, that doe-eyed brunette that we all “thought” was the protagonist of a new TV series is actually nothing more than the face of a viral campaign for a new line of TVs from LG.
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Dubbed “Mindset Buys” - 24/7’s new offering promises to help advertisers reach specific psychographic groups such as people who exhibit creative or spontaneous personality traits
NYC in Video Games, iCondom, SL McD’s, Mansinthe, GLB Blogs, Leo B Smart Casual, Obama v Mac, SOP
April 28, 2008
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The Bowery Boys take a look at how the Big Apple has been portrayed in the metaverse …
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In April Russian geeks were eagerly waiting for the Russian iPhone release. Sadly, big Apple-style billboards in Moscow with the word “iSoon” turned to be a viral ad campaign by Contex condoms.
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If you have a SL account, go buy yourself an entire McDonald’s restaurant for $2. (Surely 99c would be more appropriate …) As Ilya says “Live in it. Organize protests in it…”
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This year’s absinthe craze continues to gain in popularity. Shock rocker Marilyn Manson recently launched his own brand of the highly alcoholic beverage, called Mansinthe.
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Online gay and lesbian adults read more blogs than heterosexuals — 51 percent vs. 36 percent — and are more receptive to blog advertising.
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Leo Burnett created a goofy in-house ad to announce its new dress code. It’s unclear whether or not it’s a joke or not.
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A public-private venture called SmartBike DC will make 120 bicycles available in Washington D.C.. The automated program, is the first of its kind in the US and is in partnership with Clear Channel Outdoor.
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On one thing, the experts seem to agree. The differences between hillaryclinton.com and barackobama.com can be summed up this way: Barack Obama is a Mac, and Hillary Clinton is a PC.
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Errol Morris’s new film investigating the events at Abu Ghraib opens this week. I think this is depressing but necessary watching.
Guerilla Gardening
April 25, 2008
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Around the world, a shadowy army of plant lovers is on a mission: to make their dull, grey neighbourhoods more beautiful places to live.
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Saturn drivers, employees, fans and enthusiasts now have a dedicated social networking site called ImSaturn. Members can create their own blogs, join groups, post photos and videos.
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Apple has used its amazing six-year run with the iPod to nurture enough new business lines that it will be able to withstand a collapse in the MP3-player market as well as can be imagined.
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After its venture into more upscale apparel turned into a spectacular fashion flop last year, Wal-Mart Stores Inc. is attempting to get all dressed up again.
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Concerned about rising prices and limited supplies of rice and flour, customers across the country have been cleaning out the shelves at big-box retailers like Wal-Mart, Sam’s Club and Costco
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Affluent online consumers use social media to share customer-service experiences and learn about others’. 59% of survey respondents used social media to “vent” about customer-care experiences.
Greenpeace v Unilever, Macy’s Goes Local, Bugaboo Day Trips, Brand Interactions, Last Straw for WD-40
April 23, 2008
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Dove and Unilever come under fire from Greenpeace …
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With almost everything now available on the Internet, retailers need to give shoppers a reason to make the trip.
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Bugaboo, the hip baby-trolley brand, have come up with a series of City Day trips tailored for parents with their kids. Each trip is designed in collaboration with local artists is downloadable as a PDF.
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Micro-interactions are the everyday exchanges that we have with a product, brand and service. Each may seem insignificant. But combined they define how we feel about abrand at a gut emotional level.
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The company that packaged its product with tape holding said straw to the side of the aerosol can for 55 years is redesigning the product to permanently attach it. Enter the Smart Straw.
Apple Ponders The Metaverse
April 22, 2008
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The patent is for a virtual world storefront, complete with avatars and changing weather patterns designed to bring some of the real-world crowd from real-world Apple stores.
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Ads in podcasts are three times as effective as “traditional” online video ads and seven times more so than television ads, according to four campaign studies conducted by Podtrac and TNS.
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Compared to radio programming, most podcasts sound amateurish and slow-paced, and the ability to find interesting programs is severely limited by poor directories, rating systems, and search functions.
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I always love a good mind map ..
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AmEx’s Claire Bennett threw down a gauntlet at the ANA: ” any marketing fool can overwhelm consumers with meaningless information, but it takes a lot of courage to move in the opposite direction.
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“Some 123 million people ‘elfed’ themselves,” he says. “It got incredible viral amplification. But same-store sales declined 7.5%. Don’t go for the head fake.”
I only score 1.9% on the Cuss-o-Meter! Damn!
April 21, 2008
Created by OnePlusYou
Second Life Music, Grand Theft Auto IV
April 19, 2008
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Keiko Takamura sells her music in Second Life virtual using what she calls a “myPod”, Takamura allows Second Life citizens to preview her music and buy songs in the MP3 format using Linden dollars.
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Office creator Ricky Gervais features in the new game. He told Shortlist magazine that he recorded exclusive stand up material while standing in lycra for the in-game content.
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“Grand Theft Auto IV” hits the stores 4/29 and will be one of the biggest pop culture events of the year. Analysts predict it will sell six million copies in the first week, smashing “Halo 3″’s current sales record,
