Links for 2008-04-04: Honda Mac, Ted Baker Friends, Fallon Social, Apple Sued, Bacardi Schu

• Honda Mac Test-Drive
  Josh Spear is reporting that hackers have created a Honda bike test-drive that allows users to tilt their MacBook laptop computer to drive the simulated bike on a course presented on their screen.
  (tags: honda mac digital)

• Ted Baker Offers The Services of ‘Friends’
  High-street clothing brand Ted Baker have opened a new concept store in the heart of London’s financial district to appeal to local time-poor, bonus-rich trader boys.
  (tags: tedbaker retail marketing)
• Fallon Brainfood: The Social 10
  Aki Spicer has released a presentation he has made on ten social media trends. Lots of smart thinking and detail, pity about the use of the $100 laptop early on.
  (tags: accountplanning advertising digital marketing media socialmedia trend web2.0)
• Apple Sued for Failing to Deliver on ‘Millions of Colors’
  Apple’s getting sued because the marketing material for its new iMac desktop monitor promises people “millions of colours.” In actuality, the 20in version only displays 262,144. Those bastards!
  (tags: apple marketing design overlawyered)
• F1 Racer Schumacher takes a cab for Bacardi
  I admire Bacardi’s “spirit” (see what I did there?) but wish they hadn’t picked the deeply uncharismatic Schumacher as pitchman … I don’t actually believe he would go out and have fun(!)
  (tags: bacardi marketing f1 schumacher)