Links for 2008-04-07: iPhone Impact, Havas Likes Cake, Integration Rocks

• iPhone Impact Study
  A survey of iPhone users details the impact it has had on their usage. It shows some unexpected patterns that could change your perceptions of this revolutionary mobile device.
  (tags: iphone mobile trends)



• Havas Media buys Cake
  Havas Media has bought Cake, the branded entertainment agency, for an undisclosed sum. The agency will join other similar Havas-owned specialist agencies under the Havas Entertainment brand.
  (tags: cake havas agencies)
• Integrated Marketing Top Issue on Sr. Marketers’ Minds (Quite Right!)
  Integrated marketing communications was ranked as senior marketers’ top priority - for the second year in a row - according to an annual survey by the Association of National Advertisers.
  (tags: ana marketing commsplanning connectionplanning connectionsplanning integration)