Walmart joins the Conversation, Free Donuts, Dove’s Channel, Radiohead’s Nude, Kimmel’s Live Ads, Creatives, Awe50me, Andy McNab’s Audiobook

• Walmart.com CMO: We Want Our Customers Talking Together
  Walmart missed a few turns along the Internet superhighway, and now plans to catch up by tapping its 130 million weekly store customers by creating places for them to talk about products online.
  (tags: walmart digital internet socialmedia)



• Free Donuts On Tax Day Stretch Dollars of Dunkin’s ‘Tribe’
  On the heels of rival Starbucks’ free coffee offer, Dunkin’ Donuts will offer a free donut with any coffee purchase on Tuesday as a way to lessen the burden of Tax Day.
  (tags: dunkin donuts marketing crm)



• Unilever To Launch Dove Digital Channel
  Through a partnership with Microsoft’s MSN and Ogilvy, the new interactive, multimedia channel launches first in the U.S. and will be rolled out to the UK and Canada in the next three months.
  (tags: dove marketing digital brandedcontent socialmedia)



• Radiohead’s Nude Re/Mix
  Radiohead is continuing to find innovative ways to allow fans to own the brand in a personalized way. The latest idea is a contest in partnership with Apple and their Garageband product.
  (tags: music radiohead socialmedia apple digital)



• Kimmel’s Show to Host Live Ads
  ABC’s “Jimmy Kimmel Live” plans to air live commercials integrated into show. This aims to “help break through the clutter” but “won’t necessarily be suitable for every brand” a spokesman says.
  (tags: jimmykimmel brandedcontent bandaid tv)
• Is it time to phase out the creative function?
  A typically well crafted and opinionated piece from Joseph Jaffe … I personally think its fine to have “creatives” as long as that function doesn’t have the monopoly on creativity …
  (tags: creative josephjaffe advertising agencies marketing)
• AWE50ME
  Wow. These guys make me want to move to Asia … “AWE50ME is a creative community and space where unique individuals share their vision with each other.
  (tags: awe50me design creativity socialmedia asia)
• Andy McNab Backs Launch Of UK’s First Mobile Audiobook Service
  Andy McNab is backing the launch of GoSpoken, a new service that allows UK customers to preview, purchase and download audiobooks via their mobile phones for the first time.
  (tags: andymcnab sas audiobook mobile digital)