Two Views of Podcasting, Social Media Map, Amex Empowers, P&G Entertains

• Amazing Ad Recall Rates from Podcasts, Online Video Shows
  Ads in podcasts are three times as effective as “traditional” online video ads and seven times more so than television ads, according to four campaign studies conducted by Podtrac and TNS.
  (tags: advertising online podcast socialmedia we2.0)



• Why podcasting is failing
  Compared to radio programming, most podcasts sound amateurish and slow-paced, and the ability to find interesting programs is severely limited by poor directories, rating systems, and search functions.
  (tags: podcast socialmedia web2.0 advertising)



• Mind Map: Social Media Web Sites
  I always love a good mind map ..
  (tags: online socialmedia web2.0 infographic)
• American Express CMO: ‘Go From Disrupting To Empowering’
  AmEx’s Claire Bennett threw down a gauntlet at the ANA: ” any marketing fool can overwhelm consumers with meaningless information, but it takes a lot of courage to move in the opposite direction.
  (tags: marketing americanexpress socialmedia brandedutility)
• P&G Unit Chief Lights The Way To Entertained Consumers, disses the Elf …
  “Some 123 million people ‘elfed’ themselves,” he says. “It got incredible viral amplification. But same-store sales declined 7.5%. Don’t go for the head fake.”
  (tags: p&g socialmedia brandedentertainment elfyourself)