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Ads in podcasts are three times as effective as “traditional” online video ads and seven times more so than television ads, according to four campaign studies conducted by Podtrac and TNS.

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Compared to radio programming, most podcasts sound amateurish and slow-paced, and the ability to find interesting programs is severely limited by poor directories, rating systems, and search functions.

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I always love a good mind map ..
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AmEx’s Claire Bennett threw down a gauntlet at the ANA: ” any marketing fool can overwhelm consumers with meaningless information, but it takes a lot of courage to move in the opposite direction.
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“Some 123 million people ‘elfed’ themselves,” he says. “It got incredible viral amplification. But same-store sales declined 7.5%. Don’t go for the head fake.”
May 4, 2008 at 8:30 pm
Daily link list…
Some interesting links for today….