Greenpeace v Unilever, Macy’s Goes Local, Bugaboo Day Trips, Brand Interactions, Last Straw for WD-40

• Greenpeace Says Unilever Palm Oil Suppliers Destroy Indonesia’s Forests
  Dove and Unilever come under fire from Greenpeace …
  (tags: dove unilever marketing greenpeace transparency)
• Reversing Field, Macy’s Goes Local
  With almost everything now available on the Internet, retailers need to give shoppers a reason to make the trip.
  (tags: macys retail marketing)
• Bugaboo Day Trips
  Bugaboo, the hip baby-trolley brand, have come up with a series of City Day trips tailored for parents with their kids. Each trip is designed in collaboration with local artists is downloadable as a PDF.
  (tags: bugaboo marketing brandedutility)
• Brand Interactions Are the Future
  Micro-interactions are the everyday exchanges that we have with a product, brand and service. Each may seem insignificant. But combined they define how we feel about abrand at a gut emotional level.
  (tags: web2.0 digital brands marketing lovemarks)
• WD-40 Puts An End To The Lost Little Red Straws
  The company that packaged its product with tape holding said straw to the side of the aerosol can for 55 years is redesigning the product to permanently attach it. Enter the Smart Straw.
  (tags: wd40 npd packaging design)