Mother’s Feature, Russian Priapism, Third Act

• Mother Births First Feature Film
  Mother has been breaking down the borders between advertising and content for some time: first with a mini-film for PG Tips, then with a magazine bound into Time Out London … now it has produced a full-length feature film.
  (tags: brandedentertainment film mother)



• In Russia, the Flying Penises of Second Life Are Real
  Anshe Chung, the richest lady in Second Life, was attacked during a virtual press conference by giant virtual penises last year, A group of pro-government rabble-rousers sent a peniscopter (right) into the air recently during an anti-Putin speech from for
  (tags: secondlife penis russia)
• Digitas Launches Branded-Content Shop “Third Act”
  Third Act will develop and produce branded-content ideas and manage distribution strategies for the content. It sits under the umbrella of Digitas, part of Publicis Groupe, and will serve its own roster.
  (tags: content marketing brandedentertainment thirdact)