Integrated Marketing, Internet v Purchase Influence, Agency 3.0

• Marketers Embrace Integrated Marketing, but Key Challenges Remain
  Integrated Marketing Communications (which means different things to different people I should point out) has been embraced by marketers of late. That said, “significant challenges to achieving optimal IMC performance remain” (says this survey), including the “existence of function silos (59%) and the lack of strategic consistency across communications disciplines (42%)”.
  (tags: imc integration commsplanning marketing)



• Internet’s Role in Consumer Purchases Important, Not Vital
  The internet plays an important role in how people conduct research for purchases, but it is just one among various sources people use and usually not the key factor in final purchasing decisions, according to a study by the Pew Internet.
  (tags: internet digital marketing ecommerce)



• William Morris Creates ‘Agency 3.0′
  William Morris is partnering with digital media, wireless and ad executives to create Agency 3.0, a digital-marketing-services company marrying digital technology to strategically developed content.
  (tags: agencies brandedentertainment agency3.0 hollywood)