IKEA and the Sims, Zappo’s “Offer”

• IKEA invades the Sims…
  Now IKEA has joined the metaverse …The IKEA “Home Stuff” pack in the Sims game includes bookcases, sofas, chairs, beds, wall art, lighting, and a bunch of other goodies that will allow players to endow their Sims house with the trendy, although slightly familiar looking, Ikea style
  (tags: ikea marketing metaverse socialmedia digital



• Why Zappos Pays New Employees to Quit—And You Should Too
  This is what underpromising / overdelivering Zappos calls “The Offer.” After four weeks it says to employees: “If you quit today, we will pay you in full, and we will offer you a $1,000 bonus.” If they accept they clearly weren’t of the right mettle…
  (tags: business employee innovation management zappos marketing)