Starbucks Nipples, Hydrox Redux, Coors Light Night Out, Quamut

• But - Crucially - Did Anybody Notice Starbucks Covered Up its Nipples?
  Starbucks draped hair over the nipples of its original mermaid logo, which currently appears on coffee cups to promote the new Pike Place Roast. Evidently one of Starbucks’ current PR problems is the “widespread misperception” that the logo swap is permanent …
  (tags: starbucks nipples marketing design packaging

• Hydrox Redux: Cookie Duels Oreo, Again
  Kellogg retired the Hydrox in 2003, conceding to Kraft’s larger ad budget and Oreo’s superior name recognition. But fans of the Hydrox wouldn’t let it go quietly. Their efforts to bring it back made for a Page 1 Wall Street Journal story in January.
  (tags: hydrox kellogg socialmedia marketing npd)



• For Coors Light, a Night Out That Begins on MySpace
  Looking to get your friends together for a beer after work next week? Or more specifically, a Coors Light? Starting Monday you can log on to Facebook and send them a Code Blue alert, and even a map to the gathering place.
  (tags: socialmedia coors beer marketing)
• Quamut: the Go To How To
  Quamut provides users with free, online access to professionally written “how-to” guides covering a range of topics, from “how to make a martini” to “how to make a podcast.” The site, powered by Barnes & Noble, features over 1,000 guides, in 5 categories
  (tags: quamut howto internet digital)