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Interesting idea from Visa and FB geared toward small businesses. The idea is to give $100 ad credits to 20,000 small business, and let them target the hell out of their ads… then show them results and then sign them up as paying customers.
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Alex Bogusky built the country’s slickest ad shop using Apple products. His next challenge: Persuade people like him to buy Microsoft’s stuff. “He looked like Jesus,” confesses a staffer, talking about her boss, Alex Bogusky, the man who built CP+B
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“YourDay is the next generation in video souvenirs. If you’ve ever wanted to star in your own movie, now’s your chanc. Next time you visit Alton Towers, you can take home a unique personalised movie featuring you and your friends and family”.
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In what’s probably one of the easiest e-commerce transactions ever, visitors to the site simply log on and for $10 (including shipping), opt in to purchase something. A randomly selected item will ultimately show up in the buyer’s mailbox seven days later
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Google unveiled Ad Planner, a free media-planning tool.
“Simply enter demographics and sites associated with your target audience, and the tool will return information about sites that your audience is likely to visit,” says the Google blog.
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Joe Crump presented “Digital Darwinism” at the Cannes International Advertising Festival on June 21. This is his final presentation courtesy of SlideShare. The top 10 digital brands were defined using the Razorfish proprietary Brand Genes Scoreboard.
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