Conversation, Voyeur, iCycle, The Cloud, Spore, Moo
June 26, 2008
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In a recent study it was found that, yes, some people do actually want to “have a conversation” with a brand. The study found Consumers not only want to talk to brands, they want to establish a conversation: 55% of consumers want an ongoing dialogue. Maybe Joseph Jaffe is on to something after all …
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Last week in Cannes, BBDO’s campaign for HBO brought home a lot of hardware. Now “Voyeur” is offering a tense look inside the often uncomfortable relationships between ad agencies and digital specialists when it comes to the question of who takes credit.
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PUMA have just released a series of short films exploring bike culture. Produced by Daniel Leeb , the I-Cycle Film Series consists of five videos documenting 5 different influencers and the contributions they’ve made to the bike community.
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“The Cloud” is a new project from MIT’s Experience Lab. It’s a megalithic sculpture for the modern age that responds to human touch and proximity. Located in Florence, The Cloud can vividly express “emotion and behaviors” using light and sound
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Virgin America’s designer Jesse McMillin has collaborated with Sir Richard Branson himself to create a custom character for the new EA videogame Spore. They developed a “carbon-offsetting” creature (sounds riveting)
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Richard Moross started Moo because he was bored with the standard business cards out there, but now his 4-year-old startup is entering the world of the boring head on. Next week, Moo will start selling its own standard-sized business cards.
