NYC Waterfalls, New London, Puzzler, Generation Kill, Razorfish Timesheets

• Olafur Eliasson’s NYC waterfalls
  
  Danish Icelandic artist Olafur Eliassons Waterfalls are all spigots finally a-go, this $15 million dollar environmental installation project is set to launch on the banks of NYC’s East River and NY Harbor this Thursday, June 26.
  (tags: art newyork popculture)



• Eurostar’s “New London”
  
  The strategy was to entice travelers on the European continent with a vision of “New London” and make it “the place to be.” To do so, Eurostar created its own media called Newlondon.fr, an interactive web platform divided into two sections: NLTV and YPES
  (tags: brandedentertainment brandedutility london marketing eurostar)



• Ravensburger’s Puzzler
  Ravensburger, a German puzzle-maker created what appeared to be giant boxes of puzzles around Berlin. They were placed at construction sites with the rubble from the demolition at the foot of the boxes looking like larger-than-life pieces of the puzzle
  (tags: nontraditional guerilla ooh germany berlin advertising marketing)



• HBO’s Generation Kill
  Evan Wright’s excellent book about the invasion of Iraq … I hope the film lives up to it.
  (tags: hbo iraq television war tv art popculture)



• Razorfish’s Timesheets
  Its HR department in NY has set up a flat-screen TV that flashes offenders’ photos with a message that reads, “I haven’t done my timesheet in x weeks.” An agency rep said the tactic is paying off, with some more diligence on the part of the offenders.
  (tags: razorfish hr)