Sprint’s Social Influence, Agencies Mixed Up, High Tech Wine

• Sprint: A new high or low for social influence marketing
  Evidently they will give you $20 for putting the new Sprint Insight in your YouTube video…
  (tags: socialmedia sprint youtube telecoms)



• Agencies Seek the Right Mix
  In a mealy-mouthed compromise on bias-free communication planning, many agencies are still tooting their horns about their efforts to inegrate digital into their offering. Woo! I thought we figured this out already?
  (tags: agency business digital integration web)



• Wine marketing goes high-tech
  With wine consumption up in the U.S., especially among younger adults, merchants and others in the industry are using digital tools like video, blogs and information kiosks to try to demystify what’s still considered by many to be an intimidating product,
  (tags: alcohol digital internet marketing mobile socialmedia wine)
• Hasbro to Take Its Games to the Movies
  Hasbro and Universal, a unit of General Electric Co., will be rolling the dice on a number of old-time classics, including Monopoly, Candy Land and Ouija. If the projects go well, the companies may even attempt a remake of “Clue.”
  (tags: hasbro brandedentertainment hollywood film)
• Social Media Demands A Reinvented Agency
  Activating a brand in social media delivers a variety of benefits. Social media’s conversational nature means that a campaign can deliver a lot more than simply message distribution. Social media can give a voice to a brand’s customers.
  (tags: advertising facebook marketing socialmedia)