Mad Men on the Catwalk, Agency Model is Bent, Networks Plan to Keep ‘Em Watching

• ‘Mad Men’ Hit Runway, Purchases Include Free DVD
  Designer Michael Kors launched a fashion line inspired by AMC’s Mad Men, a show about a fictional ad agency in the ’60s. Purchases of over $350 will come with a Mad Men season 1 DVD, which was released this month.
  (tags: madmen fashion popculture advertising)



• The Agency Model Is Bent but Not Broken
  Agencies needs to adjust to the new multiplatform reality by changing the way they do business and how they are paid, while marketers need to give them more say in price, packaging, distribution and other factors determining a brand’s success,
  (tags: marketing advertising agencies future)



• Networks Try New Ways to Keep People Watching During the Break
  The fall TV season will be notable for new forms of TV ads, including mini-shows, sponsored clips and in-show promos. Programmers and marketers are experimenting with new forms in the hopes of maintaining viewer attention during commercial breaks.
  (tags: advertising tv brandedentertainment brandedutility)