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Brands and companies are taking on the role of record label. P&G, Nike, Red Bull, Unilever, Converse and Bacardi are all forming relationships with artists and providing payment, publicity and distribution for their songs.
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For this years Wimbledon Tennis Championship, HSBC commissioned artists Heather Ackroyd and Dan Harvey to create a series of large photographs using one of their favorite mediums, grass.
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The well known
Purple Pundit at PSKF recently completed some trends and product ideation consultancy for a client on Baby Boomers. Here are some of the best blogs monitored for inspiration.
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To commemorate the release of Joy Division The Documentary, Zune partnered with artist Peter Saville to create a device engraved with the iconic artwork from “Unkown Pleasures”. The Zune is fully customized and comes pre-loaded with the film.
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In the month of May, Barack Obama’s campaign website generated 1.7 million more hits than John McCain’s, reports Nielsen Online. In total, Obama drew 2.3 million unique visitors in May; McCain reaped just 563,000.
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Increasingly, companies are tracking blogs as a way of making sure customer complaints aren’t going unanswered. …”The power has shifted, [so] that big companies now have to be worried about one individual with a microphone called a blog.”
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The first product of The Third Act, Digitas’ newly created video-focused brand content and media relationship unit, is hitting the Web this week: A second season of “The Smart Show,” a Holiday Inn Express Web series.
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Digital Nomads are already extremely influential. Many of them blog and hang out on sites such as Web Worker Daily. In addition, they shun traditional communication tools such as e-mail.
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Great piece from David Armano about managing yourpersonal brand online…
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Michael Kantrow alerted me to UPL8.tv: “Thanks to your friends at POKE, a case of beer and uh, a bunch or random video, we now give to you upl8.tv. Where we’ve created a never-ending stream of semi-curated video creativity (and absurdities) just for you.”
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Linden Lab, creator of animated world Second Life is announcing Tuesday that some SL avatars have successfully been transferred—or “teleported,” in the jargon of virtual-world fans—to a separate world operated by International Business Machines Co
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HotPads’ Rent Ratio Heat Maps allow apartment and housing hunters nationwide to visually see where it makes sense for them to rent or buy, based on the ratio of rental and for sale pricing.
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