Target’s Bullseye Bodega pop-up concept, will feature guest-designer clothing, accessories and objects at Target’s usual low prices. Four Manhattan locations will be open for four days only—12-15 September 2008—though much of the merchandise will be available online and in Target stores later on.
More than six out of 10 CMOs and senior marketing professionals surveyed in the US said that digital tactics (including mobile) accounted for more than one-quarter of their agency marketing, according to a July 2008 study by Zoomerang for Sapient.
Data-mining companies are finding correlations between political affiliations and consumer behaviors. For example, Republicans pay more attention to home and garden products and prefer Dodges and GMCs, while Democrats like branded cigarettes and car oil filters, and prefer Volkswagens and Scions.
Mark-Hans Richer’s central premise: CMOs must have creativity in themselves, for the good of the business and their own teams. For the business, the CMO is a role that can add a central business skill to a leadership team — creativity — that their peers likely possess less of.
September 15, 2008 at 8:35 pm
I am not surprısıng to anything. But thanks..