November 24, 2008
November 23, 2008
Economist-branded pizza boxes
The Economist did something interesting in Philadelphia, USA recently. They branded pizza boxes that went out from 20 pizzerias in the city with global statistics of food consumption – like the amount of wheat consumption or cheese imports. Apparently, most of the pizzerias were near universities or colleges, so they had the aim of getting young people interested in the magazine. I hope the disproportionate buzz outweighed the wastage …
November 21, 2008
Hotel puts an iMac in every room
Located in the Saint Blaise neighbourhood of Paris’s 20th arrondissement, Mama Shelter has equipped each of its 172 rooms with a 24-inch Apple iMac multimedia center. Gone is the oft-seen (but rarely enjoyed) web access through TV; rather, guests can enjoy HDTV, music, radio, CDs, films, DVDs and of course internet, all through their in-room computer. Computer monitors are also built into an oversized table in Mama Shelter’s entryway, as well as into columns throughout the hotel; wifi, of course, is freely available too. Through a partnership with French tech provider DirectStreams, meanwhile, Mama Shelter offers what it calls the iBooth—also based on the iMac—giving guests the opportunity to make their mark on the hotel by taking instant pictures and seeing them distributed in the lobby and rooms.
November 21, 2008
November 19, 2008
Interesting piece in the WSJ about P&G and Google swapping staff:
A New Odd Couple: Google, P&G Swap Workers to Spur Innovation
At Procter & Gamble Co., the corporate culture is so rigid, employees jokingly call themselves “Proctoids.” In contrast, Google Inc. staffers are urged to wander the halls on company-provided scooters and brainstorm on public whiteboards.
Now, this odd couple thinks they have something to gain from one another — so they’ve started swapping employees. So far, about two-dozen staffers from the two companies have spent weeks dipping into each other’s staff training programs and sitting in on meetings where business plans get hammered out. The initiative has drawn little notice.