Twittering Mumbai

Twitter is often criticized for being a forum to air the pointless details of our personal lives.  But Twitter also proved to be an astounding source of real-time reporting about the tragic terrorist incident in Mumbai.  Citizens on the ground in Mumbai not only reported and posted links to external news stories, they also shared helpful information like hotlines for people who want to inquire about the welfare of loved ones in Mumbai.  A search for Mumbai on Twitter uncovers a number of citizen journalist accounts unfolding and Razorfish’s Shiv Singh also links to a Mumbai news feed in on his Twitter page.

twitter-mumbai

via David Deal

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Ambient: Economist Pizza

Economist-branded pizza boxes
The Economist did something interesting in Philadelphia, USA recently. They branded pizza boxes that went out from 20 pizzerias in the city with global statistics of food consumption – like the amount of wheat consumption or cheese imports. Apparently, most of the pizzerias were near universities or colleges, so they had the aim of getting young people interested in the magazine. I hope the disproportionate buzz outweighed the wastage …

economist-pizza

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Social Media: Get Them In

Get Them In
It may be better to give than to receive, but for those on the receiving end, there’s no doubt real-world gifts are better than virtual ones. No surprise, then, that we’re seeing the emergence of more and more ways for online friends to give each other offline presents. The latest? GetThemIn, which allows UK Facebook users to send each other real alcoholic beverages.

get-them-in

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Experiential: Uniqlo Vending, Mama Shelter iMac

Uniqlo’s Human Vending Machine for their HEATTECH apparel line is set up inTimes Square on a narrow concrete island. Prior to reaching the booth, there is a ’scanning station’ manned with a Uniqlo associate with a hand held thermal camera. Each person’s heat image showed up on an adjacent screen and identified their core body temperature. After that, visitors proceeded to either a male or female dispenser who were giving away the HEATTECH gear. The reasonably priced line claims to offer warmth from a very thin material. Shirts cost just over $10.
uniqlo_heattech

Hotel puts an iMac in every room
Located in the Saint Blaise neighbourhood of Paris’s 20th arrondissement, Mama Shelter has equipped each of its 172 rooms with a 24-inch Apple iMac multimedia center. Gone is the oft-seen (but rarely enjoyed) web access through TV; rather, guests can enjoy HDTV, music, radio, CDs, films, DVDs and of course internet, all through their in-room computer. Computer monitors are also built into an oversized table in Mama Shelter’s entryway, as well as into columns throughout the hotel; wifi, of course, is freely available too. Through a partnership with French tech provider DirectStreams, meanwhile, Mama Shelter offers what it calls the iBooth—also based on the iMac—giving guests the opportunity to make their mark on the hotel by taking instant pictures and seeing them distributed in the lobby and rooms.

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