Women Prefer Apple, Young People Prefer Microsoft?
May 28, 2009
Does rather beg the question “what about young women then?” That said: we read that:
“Apple ranks as the top technology brand among women in the US, who were asked which tech brand or company they admired most, according to a study from Solutions Research Group (SRG). Apple was followed by Sony, Microsoft, Dell and Hewlett-Packard (HP).”
“The Laptop Hunters commercial campaign that Microsoft is pushing seems to be working. Young people in the 18-34 demographic see a laptop running Microsoft Windows as a better value for the money than an Apple laptop running OSX. Apple had dominated consumer mindshare in the winter, but has since fallen behind Microsoft.”

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PS I am still fascinated by the The Apple Tablet. “More evidence of the Apple Tablet surfaced today. We first wrote about the device at the end of last year when OEMs in China started hearing about the device. Details are still thin, although probably not because of a lack of leaks. Rather, Apple may still be locking down important specs like screen size.”
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