Stats: Twitter (50%), DVRs (20%), Web Banners (1%)

50% of Twitter Registrants Have Never Tweeted

Despite significant growth in the number of Twitter accounts since last year, 53% of those who have registered with the much-publicized micro-blogging service have no followers, 56% are not following anyone, and 55% have never even tweeted, according to a report from HubSpot.

Soon 20% set to ad-skip on DVR

About one-third of homes now have DVRs, and the total number of ads skipped is only about 6 percent across DVR and non-DVR households, but Schultz is predicting that in two years the number of DVR households will increase to 50 percent and the percent of ads skipped in all TV households will rise to 20 percent.

Only 1% find web banners “helpful”

A new report from Harris (measuring the temperature with a ruler again) claims that over one-third of Americans (37%) say TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads. In terms of the helpfulness of ads in other media, newspapers rank second behind TV, with 17% reporting that newspaper ads are most helpful, while 14% say the same about internet search-engine ads. At the other end of the spectrum, Radio ads (3%) and internet banner ads (1%) are not considered helpful by many. The poll found that more than one fourth (28%) of Americans say that none of these types of advertisements are helpful to them in the purchase-decision-making process.