Innovative OoH: PNC’s Living Wall, Times Square Social, Coke Freestyle Fountain

PNC Bank Building Largest Green Living Wall in U.S.
Green roofs are a growing trend in the U.S., with buildings as diverse as the California Academy of Sciences, Minneapolis’ Target Center and the New York Mets‘ Citi Field adopting roofs topped with dirt and living plants. But PNC Financial Services Group is taking the lead on green walls, with the largest Green Living Wall in North America scheduled to be constructed on the south side of the bank’s Pittsburgh headquarters.

15 Seconds of Face Time in Times Square!

An idea that is often presented to clients by agencies but rarely happens. LocaModa connected Viacom’s iconic framed MTV screen in Times Square to the web, enabling user generated photos and text messages to be submitted (via phone or web), moderated in real time, and displayed for 5 minutes an hour (on the half hour). Users are notified by text or email when their messages are approved and have gone live.

Coca-Cola’s 100-Flavor Interactive Freestyle Soda Fountain
Ever had one of those moments where all you wanted was a Diet Black Cherry Vanilla Coke, but all the fountain could offer you was regular old diet? Coca-Cola is doing away with that problem by introducing a new beverage dispenser. Heralded as the “fountain of the future” by Coke PR flaks, the “Freestyle”–which was first unveiled under the code name “Jet” back in April–offers more than 100 flavor options. There are traditional sodas, flavored waters, carbonated or uncabonated beverages, energy drinks and so on. Even flavors not currently available in the United States.