Now we’re shopping! Cool visual of Black Friday transactions on eBay…
Funny. Thanks to Heather.
3D Queen footage to be screened (news.bbc.co.uk)
UK Channel 4 set to throw some 3D programming our way (engadget.com)
Does 3D TV leave you feeling a bit flat? (guardian.co.uk)
Online Video’s Biggest Category: Consumer Packaged Goods
Who knew online video would become so proficient at selling soap? In a down year overall for online advertising, video actually grew 41% in 2009, according to eMarketer, in no small part because the consumer-package-goods category doubled down on the medium and became the largest category in online video in 2009.
Linden Lab unveils Sadville: Enterprise Edition (theregister.co.uk)
Second Life Virtual Meetings (ecombizcenter.blogspot.com)
Second Life Goes Behind The Firewall (readwriteweb.com)
Fall of the Berlin Wall: 20th anniversary celebrations (guardian.co.uk)
Top Digital Marketing Trends for 2010: Flash, Crowdsourcing, Info-Art
As 2010 fast approaches, digital marketers are gearing up for yet another year of changes that will incorporate both the transformational and the incremental. From the economy’s influence on the burgeoning “do-it-yourself” culture to an increasing reliance on collective wisdom, information-based art, and remote computing, digital experts at Last Exit (via MarketingCharts) have put together the following list of top digital marketing trends they believe will play out in the year ahead.
Judy Franks believes that if the industry can begin to look at the media landscape as a whole and less at its parts, and understand the ways in which it is changing, 2010 can still be the “year of the good idea.”
Agency bosses too old and change resistant, claims Sorrell
WPP chief executive Sir Martin Sorrell (aged 64) claims that brands are not spending enough online because the people who run their agencies are too old and resistant to change. Delivering the opening keynote session at ad:tech New York, Sorrell criticised brands for investing an average of just 13 per cent of their marketing budget online despite the rapid increase in digital media consumption.
Why Digital Agencies Aren’t Ready to Lead
Ana Andjelic opines: “Any conversation about digital marketing these days includes at least one mention that traditional agencies just “don’t get it.” While this may be correct, it’s equally true that digital agencies are not ready to take the lead. Look at the typical digital agency. It excels in exploring new horizons. It supports a flat and loose organizational structure in which a developer has access to the CEO. And it makes sure everyone’s opinion is heard. It’s one big crazy family. Digital agencies are having fun experimenting with ideas, technologies and strategies to find new alternatives superior to obsolete ways of doing marketing. That’s what they do best. The problem is, this is the only thing they are doing. When they are asked to actually follow through on their ideas, they often come up short. It is because they don’t know the business of marketing (or want to know it, for that matter), and they rarely have the organizational structure or past practices to guide them.”
“Sir Martin Sorrell: Rupert Murdoch’s pay wall plan is right (telegraph.co.uk)
Profits halved at advertising firm WPP (guardian.co.uk)
Does Sir Martin have another motive for peddling his alphabet soup? (telegraph.co.uk)
WPP profits down by nearly 50% (guardian.co.uk)