Future: Magazines, Agencies

Berg have been working with Bonnier R&D exploring the future of digital magazines, and creating Mag+. Bonnier publish Popular Science and many other titles.

Mag+ from Bonnier on Vimeo.

Agencies have played such a crucial role in helping companies market their products and services for more than a century. Names like McCann Erickson, Young & Rubicam, J. Walter Thompson, Ogilvy, and Saatchi & Saatchi (among others) are practically household names. There’s even a massively popular and critically acclaimed television show capturing life in the golden age of legendary agencies on Madison Avenue. Yet the agency model was built during a time when there were only a handful of channels in which they could push one way messages en masse. Does that model still work in a time when nearly a quarter of online US adults now create content online?
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