Instead of spending millions on commercials for this year’s game, Pepsi
is putting its cash in the Refresh Project, an online cause marketing campaign that asks readers how the company should give away its grant money.
McDonald’s: Monopoly Free Parking
To celebrate the return of Monopoly at McDonald’s, Cossette, Vancouver brought the game’s Free Parking to the real world, providing free spots for 1,500 cars daily in various lots throughout Western Canada.
Pepsi Decides to Use the NFL a Different Way (marketingpilgrim.com)
Social Marketing Gone Awry: Pepsi Refresh Needs To Refresh Its Security Settings (techcrunch.com)
Pepsi kicks Super Bowl and goes social (tomaltman.com)
Pepsi’s Social Marketing Campaign Stumbles Out of the Gate (seekingalpha.com)