April 27, 2010
Battles between agencies leading to failure
The “battle” between digital and traditional agencies is contributing to the failure of many advertising campaigns, Kristi VandenBosch, ceo of Publicis & Hal Riney, has said. VandenBosch was speaking at the Ad:Tech conference in San Francisco, covered in more detail by Geoffrey Precourt, Warc’s US editor, here. She suggested that rather than providing a coordinated service for their clients, traditional and interactive agencies frequently ended up in conflict with one another. “Traditional and digital agencies are caught up with who gets to lead, but neither has earned the right,” said VandenBosch. “[Often] it is not a battle for leadership or control, but for who gets the credit.” The main cause of this situation is that traditional agencies generally emphasise “objects”, whereas their counterparts that primarily focus on new media tend to think in terms of “systems”.
April 27, 2010
German Execs Win Rights to Best Beer Name Ever
An Upper Austrian village called Fucking, is the inspiration for a new beer called Fucking Hell. Yes, the common English term for surprise and/or frustration is now a brand name thanks to a German firm which has been granted permission by the European Union’s Trade Marks and Designs Registration Office to brew beer and produce clothing under the name.
Nissan shifts marketing budget to experiential projects
Japanese car manufacturer Nissan is shifting its communications strategy away from traditional advertising, towards a greater emphasis on experiential marketing. It follows the marque’s decision to become the official automotive partner of The O2, replacing BMW, and the announcement that it is to set up an interactive brand centre at the East London venue.
April 20, 2010
Romney Struggles To Distance RomneyCare From ObamaCare: Was For it Before He Was Against It
Throughout the health care debate, former Massachusetts governor Mitt Romney has had to do a delicate political dance. The legislation that Congress ultimately passed and that President Obama signed into law closely mirrors the health care reform measure Massachusetts passed when Mitt Romney was governor in 2006. Thus, Romney has had to embrace his plan while at the same time, attacking Obama’s in an effort to appease the GOP and the conservative base, who adamantly oppose it. However, the similarities between the bills Romney and Obama signed into law coupled with the current staunch GOP opposition are proving to be difficult gaps to bridge for the former governor.
Taxes at lowest level in 60 years… so why are Tea Partiers angry?
Almost all Tea Party activists have seen their federal income taxes drop over the past few decades, thus Tea Party anger focused on the federal government is misplaced. The financial sector bailouts are also poorly understood by most (not just Tea Partiers). The bailouts imposed stringent requirements on recipients of government funds. The funds were also conditioned upon payment to the government of warrants or senior equity or debt securities (designed to help recoup government losses).
April 17, 2010
Steven Grasse Does His Own Thing, or at least that’s what Piers thinks. At the recent PSFK New York Conference, (self described) “maverick creator-entrepreneur” Steven Grasse closed out the day’s discussions with a spirited talk about his journey from “disgruntled ad man to revolutionary businessman”. He spoke candidly about his inspirations, trials and tribulations, and his passion for living a life driven by art, authenticity, and conscience.
I have been an admirer of Mr Grasse’s work for some time, since seeing him and his team (from Giro as it used to be called) present credentials to my then-client Virgin Mobile. I had been particularly impressed with their Camel Lounges and work with Sailor Jerry. I later learned he invented one of my favorite drinks (Hendricks Gin). Such is the esteem in which I hold Mr Grasse I can (almost) forgive his rather strange views on English people…
April 15, 2010
April 15, 2010
April 14, 2010
Alex Bogusky learns from his successes
It appears Mr Bogusky has been imparting sage advice at my mate Brent Hodgins’ Mirren conference. “I’ve never learned anything from my mistakes,” Bogusky said. “Again, I hate conventional wisdom. Conventional wisdom is learning from your mistakes. What about learning from your successes? That’s where I’ve focused [my energies]. Like, this works, we better get down and study on this.”
I have to say I agree. Back in the Chiat days, Carl Johnson was always looking for projects/ groups/ processes that somehow worked, and tried to replicate them. In a big agency culture these successful groups or projects often get ground down by intransigence, inertia or received wisdom.