Burberry: From Runway to Shopping Cart
September 13, 2010
Online Shoppers Skip Middleman During Fashion Week
Burberry, the British design house, will not only stream its women’s runway show live from London, but also will allow anyone with a computer and a credit card to order the merchandise as models strut in it.
Related articles
- Burberry to Sell Even More Straight Off the Runway for Spring 2011 (fashionologie.com)
- Burberry’s ‘retail theater’ brings fashion week to the customer (catwalkqueen.tv)
- Burberry’s conquest of cyber space (fashion.telegraph.co.uk)
- Burberry: Runway to Checkout (runway.blogs.nytimes.com)
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