Beer Turnstile lets partygoers travel home free on Metro

Carnival in Rio is exuberant and outrageous. With two million people attending each day, Rio becomes a place where anything goes and alcohol flows. Drink-driving incidents increase by 50% during the period.

Carnival in Rio is exuberant and outrageous. With two million people attending each day, Rio becomes a place where anything goes and alcohol flows. Drink-driving incidents increase by 50% during the period.   To live up to their ‘Don’t Drink and Drive’ effort, Antarctica Beer decided to help carnivalgoers get home safely after drinking. To do this they created the ‘Beer Turnstile’ at metro stations which accepted (presumably empty) Antarctica beer cans as tickets.   All passengers had to do was scan the bar code on the beer can, and the turnstile unlocked. All the beer cans collected were then donated for recycling.  This effective campaign took advantage of a potentially dangerous behavior, and leveraged innovative technology to provide brand utility and promote safety.   The Beer Turnstile received an average of a thousand passengers an hour and the number of drunk drivers caught went down by 43%.

To live up to their ‘Don’t Drink and Drive’ effort, Antarctica Beer decided to help carnivalgoers get home safely after drinking. To do this they created the ‘Beer Turnstile’ at metro stations which accepted (presumably empty) Antarctica beer cans as tickets.

All passengers had to do was scan the bar code on the beer can, and the turnstile unlocked. All the beer cans collected were then donated for recycling.

This effective campaign took advantage of a potentially dangerous behavior, and leveraged innovative technology to provide brand utility and promote safety.

The Beer Turnstile received an average of a thousand passengers an hour and the number of drunk drivers caught went down by 43%.

BRAND UTILITY

Rather than just inter-rupting consumers’ lives, brands are increasingly looking to provide useful services or applications that give people something they actually need – without demanding an immediate return.

EVOLUTION OF SOCIAL

With the advent of always-on, ubiquitous internet access, and digitization, our actual and virtual lives are increasingly starting to blend into one.

Enhanced by Zemanta

Architecture & Design: Urban Outfitters Fake Block, Dutch Home from Home

Urban Outfitters, a Philadelphia-based retailer, is opening up a new store in New York City that will resemble a series of local mom-and-pop shops. The store’s facade would be split into four storefronts to look like a hat store, a hardware store, a neighborhood bar and a bodega, all reminiscent of what New York City once looked like. Ron Pompei, creative director of Pompei A.D., which designed the store says: The whole idea was to do this kind of ironic statement of lining the building with storefronts that would be reminiscent of independent businesses. It’s the story about the streets of New York as they once were.

(Pic) Dutch Hotel Is Your Temporary Home Away From Home
With the help of Dutch architects, WAM architecten, Inntel Hotels’ newly designed hotel pays homage to Zaandam’s industrial history. Situated minutes via train from Amsterdam, Zaandam, was one of the world’s premiere hotbeds for industry and an ideal place for construction as its rich history was modernized through the playful design for Inntel Hotels‘ new location. The unique structure is comprised of stacked green wooden houses popular to the Zaan region, symbolizing that the hotel is your temporary house.

Now Booking | Dutch Treat (tmagazine.blogs.nytimes.com)

Bizarre Dutch hotel looks like a pile of stacked houses (dvice.com)

A pile of modest, traditional houses stretching into the sky (boingboing.net)

Retail Watch: For a new store at Broadway… (ny.curbed.com)

Stacked Houses: New Hotel in Amsterdam by WAM Dezeen (apartmenttherapy.com)

Dutch Hotel Eats Up Smaller Houses For Lunch [Architecture] (gizmodo.com)

Hotel Inntel by Wilfried van Winden (design-milk.com)

Stacked Houses Apartment Building in Tokyo Muuuz (apartmenttherapy.com)

Much of a Dutchness: the Hotel Inntel Zaandam (guardian.co.uk)

Enhanced by Zemanta

Overcoming Creative Blocks, Keeping Innovation Alive

Scott Hansen has compiled a great list of tips and ideas to break out of the dreaded creative blocks we all encounter at one time or another. 25 different creative professionals all give their take on how to get back into the groove when faced with creative obstructions.

How to Kill Innovation: Keep Asking Questions
Sharing his thoughts in the Harvard Business Review, author Scott Anthony believes that content questioning is the real enemy of innovation. Anthony says that “What About…” questions – the ones which endlessly ponder every possible scenario and variable surrounding an idea or plan are what stops real innovation in its tracks.

And what’s the solution? Action.

Reblog this post [with Zemanta]

Creativity: Out of Print Clothing

I love second hand book shops, and I am also a fan of graphic tees (depasse I know). That’s why I was intrigued by Out of Print Clothing.
With Out of Print Clothing, you can proudly wear some of the world’s great books. Each tee-shirt depicts an iconic or out-of-print book cover ranging from classic to long forgotten covers, yet all are strong images that speak for themselves. (Reminds me of the various Penguin artifacts I own). The company works closely with artists, authors and publishers to license the content that ends up in their collections. Like a well-read book, each shirt’s quality is made to feel soft and worn.

Out of Print T-Shirts (coolhunting.com)

Reblog this post [with Zemanta]

Merry Christmas!

Here’s my (second) favourite Christmas story …


“One Christmas was so much like another, in those years around the sea-town corner now and out of all sound except the distant speaking of the voices I sometimes hear a moment before sleep, that I can never remember whether it snowed for six days and six nights when I was twelve or whether it snowed for twelve days and twelve nights when I was six…”

Reblog this post [with Zemanta]