April 15, 2011
I was intrigued by AdZookie‘s marketing idea, promoting themselves with unique spectacular billboards … and reaching out to their small business target at the same time. Says AdZookie: “We’re looking for houses to paint. In fact, paint is an understatement. We’re looking for homes to turn into billboards.”
It definitely speaks to the times that the incentive is mortgage repayment …
Here’s their blurb: “Adzookie is a FREE mobile advertising network. If you have a website and want to increase your visibilty we can help. We place free advertisements for your business where ads get noticed the most … on smartphones.”
Their website is here.
- Are You Brave Enough To Have The Exterior OF Brooklyn New York Home Turned Into A Billboard While Having Your Mortgage Paid During The Time The House Is Painted In Bold Ad Colors? (cadogan1.wordpress.com)
- In exchange for mortgage payments, consumers’ homes painted with ads (springwise.com)
- Mortgage Troubles? Try a House Billboard (blogs.wsj.com)
- Turn your house into a billboard, get free mortgage (money.cnn.com)
- Would you turn your home into a billboard for a free mortgage? (sfgate.com)
- Looking for someone to pay your mortgage? (findwell.com)
- Life Inc.: A colorful way to avoid foreclosure (lifeinc.today.com)
- Would you turn your house into a billboard to live mortgage free? (thenextweb.com)
- Questionable Marketing in the Age of Desperation (blogs.forbes.com)
May 25, 2010
The National pops up …
In-demand indie band the National helped build buzz for the release of their fifth album, High Violet, by taking a page from the pop-up retail playbook (WSJ.com 5.8.10). For five nights starting the day of their new album’s release, the Brooklyn band and various artsy pals took over a previously vacant storefront on East Fourth Street, redubbing it the High Violet Annex. The 150-person capacity space was transformed into a free-flowing event featuring rotating live music performances, art exhibits and movie screenings. Details of just what was going down in the space on any given night were purposely kept scarce to maximize the need-to-be-there factor and build up word-of-mouth buzz.
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- The National and Other Music present the High Violet Annex in May (timeoutny.com)
- The National: High Violet, CD review (telegraph.co.uk)
- High Violet by the National | CD review (guardian.co.uk)
- This was the worst week for album sales since 1991. Is this why indie bands ‘chart’ in the top 10? (altreport.hipsterrunoff.com)
- Phillyist Playlist Giveaway: The National at Factory (phillyist.com)
- The National: High Violet Out 5/11 (jambase.com)
- CD Review: The National, “High Violet” (popdose.com)
- The National Preview New Songs in Brooklyn (idiomag.com)
- The National’s High Violet Annex opens this week (here is part of the schedule) (brooklynvegan.com)
- New York Times Streams Full-Length Album: The National’s “High Violet” (mashable.com)
Nissan shifts marketing budget to experiential projects
Japanese car manufacturer Nissan is shifting its communications strategy away from traditional advertising, towards a greater emphasis on experiential marketing. It follows the marque’s decision to become the official automotive partner of The O2, replacing BMW, and the announcement that it is to set up an interactive brand centre at the East London venue.
September 26, 2009
September 19, 2009
September 8, 2009
Related: Prada’s new temporary store inspired by poetry (telegraph.co.uk)
August 18, 2009
Big Banks Corporate Event Stealth Spending
During the U.S. Open golf tournament at Bethpage Black, Goldman Sachs, Bank of America, Merrill Lynch, and Morgan Stanley all brought clients to the Heritage Club, an exclusive corporate hospitality center. Hundreds of thousands of dollars (presumably originally Govermnent/ Public money) were spent on tables but those responsible could not be identified, logos on tote bags and polos were no more. According to The New York Times the gatherings are sometimes so well disguised that even the event planners might not know whose event they are working on.
January 29, 2009
Sony Uses Fashion Week to Promote P-series PC
Watch out for texting mannequins later this week at Grand Central Station. In a bid to show off its stylish side in the run-up to Fashion Week, Sony wlll position well-outfitted “live mannequins” on New York streets accessorized by its sleek, colorful and tiny Vaio P-series computer. “It’s an innovative product that really deserves to go to market in an innovative way,” said Alberto Escobedo, director-brand messaging, Sony Electronics. The P-series “lifestyle notebook,” which made its debut at the Consumer Electronics Show earlier this month, is a diminutive 10 inches by 5 inches and weighs 1.4 pounds.