I was intrigued by AdZookie‘s marketing idea, promoting themselves with unique spectacular billboards … and reaching out to their small business target at the same time. Says AdZookie: “We’re looking for houses to paint. In fact, paint is an understatement. We’re looking for homes to turn into billboards.”
It definitely speaks to the times that the incentive is mortgage repayment …
Here’s their blurb: “Adzookie is a FREE mobile advertising network. If you have a website and want to increase your visibilty we can help. We place free advertisements for your business where ads get noticed the most … on smartphones.”
Their website is here.
- Are You Brave Enough To Have The Exterior OF Brooklyn New York Home Turned Into A Billboard While Having Your Mortgage Paid During The Time The House Is Painted In Bold Ad Colors? (cadogan1.wordpress.com)
- In exchange for mortgage payments, consumers’ homes painted with ads (springwise.com)
- Mortgage Troubles? Try a House Billboard (blogs.wsj.com)
- Turn your house into a billboard, get free mortgage (money.cnn.com)
- Would you turn your home into a billboard for a free mortgage? (sfgate.com)
- Looking for someone to pay your mortgage? (findwell.com)
- Life Inc.: A colorful way to avoid foreclosure (lifeinc.today.com)
- Would you turn your house into a billboard to live mortgage free? (thenextweb.com)
- Questionable Marketing in the Age of Desperation (blogs.forbes.com)
Steven Grasse Does His Own Thing, or at least that’s what Piers thinks. At the recent PSFK New York Conference, (self described) “maverick creator-entrepreneur” Steven Grasse closed out the day’s discussions with a spirited talk about his journey from “disgruntled ad man to revolutionary businessman”. He spoke candidly about his inspirations, trials and tribulations, and his passion for living a life driven by art, authenticity, and conscience.
I have been an admirer of Mr Grasse’s work for some time, since seeing him and his team (from Giro as it used to be called) present credentials to my then-client Virgin Mobile. I had been particularly impressed with their Camel Lounges and work with Sailor Jerry. I later learned he invented one of my favorite drinks (Hendricks Gin). Such is the esteem in which I hold Mr Grasse I can (almost) forgive his rather strange views on English people…
Alex Bogusky learns from his successes
It appears Mr Bogusky has been imparting sage advice at my mate Brent Hodgins’ Mirren conference. “I’ve never learned anything from my mistakes,” Bogusky said. “Again, I hate conventional wisdom. Conventional wisdom is learning from your mistakes. What about learning from your successes? That’s where I’ve focused [my energies]. Like, this works, we better get down and study on this.”
I have to say I agree. Back in the Chiat days, Carl Johnson was always looking for projects/ groups/ processes that somehow worked, and tried to replicate them. In a big agency culture these successful groups or projects often get ground down by intransigence, inertia or received wisdom.
Try and contain your excitement, dear reader, but PSFK New York is back! (On April 9th, 2010). Its a (quite liderally) unmissable opportunity to listen to over 20 speakers as they share ideas and opinions from the forefront of culture.
Topics range from the arts to entertainment to business to the web. Previous speakers at PSFK events include Shepard Fairey, Seth Godin, Jeff Staple; and key innovators from Apple, BBC, Esty.com, foursquare, the Guardian, MTV, NASA, Nokia, Starbucks and Virgin America.
This year (it says here) the mainstage will host talks by up 20 speakers behind some of the most inspirational projects that have featured recently on PSFK. This years crew include:
Rob Walker [if you haven’t read Buying In, you should]
Grant McCracken [everyone's favourite Chief Culture Officer]
Nick Felton [early prophet of personal data and creator of the FELTRON report]
Shantell Martin: [vj and installation artist]
And many more!
Piers do I get my £5?
Texas Freedom Network
A brave band of Texans battling the religious right’s incursion in to the world of education.
|The Daily Show With Jon Stewart||Mon – Thurs 11p / 10c|
|Don’t Mess With Textbooks|
Revisionist History: Coming Up on Fox News (littlegreenfootballs.com)
Revisionist History: Coming Up on Fox News (trueslant.com)
Texas BOE Throws Thomas Jefferson Down the Memory Hole (littlegreenfootballs.com)
Texas BOE Throws Thomas Jefferson Down the Memory Hole (trueslant.com)