May 11, 2010
British consumers are planning to boycott BP products in response to the oil spill in the Gulf of Mexico, which is threatening local wildlife and habitat. The energy company's brand reputation has been hit hard following the spill. A survey carried out for Marketing by Lightspeed Research showed that 15% of consumers intend to stop buying BP products in the aftermath of what US president Barack Obama called 'a massive and unprecedented environmental disaster'.
May 7, 2010
Facebook is preparing to launch location-based status updates for its users. But the social network is also planning to offer it to marketers, including McDonald's.
As early as this month, the social-networking site will give users the ability to post their location within a status update. McDonald's, through digital agency Tribal DDB, Chicago, is building an app with Facebook would allow users to check in at one of its restaurants and have a featured product appear in the post, such as an Angus Quarter Pounder, say executives close to the deal.
Since the iPad went on sale a month ago, Apple has sold 1 million units, and users have downloaded an average of 12 apps per device, choosing from 5,000 available apps.
Apple did not sell 1 million iPods until a year-and-a-half after its release, and it took two-and-a-half months to sell a million iPhone units.
Happy News for Magazines
The numbers may portend good things for the magazine publishing industry. Zinio, a company that offers digital versions of print magazines, says that its Magazine Newsstand and Reader was the No. 1 free news app downloaded by iPad owners, writes MediaPost. (via MediaBuyerPlanner).
May 1, 2010
Cretique has compiled a fascinating gallery of classic American package designs. You can see everything from Brillo pads to Jell-o in their former incarnations, along with now-defunct brands.
Taxes at lowest level in 60 years… so why are Tea Partiers angry?
Almost all Tea Party activists have seen their federal income taxes drop over the past few decades, thus Tea Party anger focused on the federal government is misplaced. The financial sector bailouts are also poorly understood by most (not just Tea Partiers). The bailouts imposed stringent requirements on recipients of government funds. The funds were also conditioned upon payment to the government of warrants or senior equity or debt securities (designed to help recoup government losses).
April 8, 2010
Tiger Woods’ Nike Ad
Nike has released a new Tiger Woods ad on the eve of the Masters, which will mark the dominant golfer’s return to the sport following revelations of his sordid sex life. The commercial consists of black-and-white footage of Woods, accompanied a voice recording from his father, who died in 2006.
Claim: Ronald McDonald Will Kill Your Children
One of the groups that led the ultimately successful campaign to banish Joe Camel from advertising now has a new target: Ronald McDonald. “It’s time that Ronald McDonald joined Joe Camel in retirement,” argues Corporate Accountability International on its “Retire Ronald” website. “These tired mascots should be spending their golden years relaxing and sharing tales of their bygone days spent targeting children with deadly products.” CAI is asking like-minded people to submit photos of them holding signs urging Ronald to retire as part of a “photo petition.” The site also contains a 32-page downloadable booklet outlining the case against the clown.
November 9, 2009
Online Video’s Biggest Category: Consumer Packaged Goods
Who knew online video would become so proficient at selling soap? In a down year overall for online advertising, video actually grew 41% in 2009, according to eMarketer, in no small part because the consumer-package-goods category doubled down on the medium and became the largest category in online video in 2009.
Agencies: Traditional agencies too resistant to digital … Digital agencies not ready to lead … UK shops losing their touch …
November 5, 2009
Agency bosses too old and change resistant, claims Sorrell
WPP chief executive Sir Martin Sorrell (aged 64) claims that brands are not spending enough online because the people who run their agencies are too old and resistant to change. Delivering the opening keynote session at ad:tech New York, Sorrell criticised brands for investing an average of just 13 per cent of their marketing budget online despite the rapid increase in digital media consumption.
Why Digital Agencies Aren’t Ready to Lead
Ana Andjelic opines: “Any conversation about digital marketing these days includes at least one mention that traditional agencies just “don’t get it.” While this may be correct, it’s equally true that digital agencies are not ready to take the lead. Look at the typical digital agency. It excels in exploring new horizons. It supports a flat and loose organizational structure in which a developer has access to the CEO. And it makes sure everyone’s opinion is heard. It’s one big crazy family. Digital agencies are having fun experimenting with ideas, technologies and strategies to find new alternatives superior to obsolete ways of doing marketing. That’s what they do best. The problem is, this is the only thing they are doing. When they are asked to actually follow through on their ideas, they often come up short. It is because they don’t know the business of marketing (or want to know it, for that matter), and they rarely have the organizational structure or past practices to guide them.”
“Sir Martin Sorrell: Rupert Murdoch’s pay wall plan is right (telegraph.co.uk)
Profits halved at advertising firm WPP (guardian.co.uk)
Does Sir Martin have another motive for peddling his alphabet soup? (telegraph.co.uk)
WPP profits down by nearly 50% (guardian.co.uk)