A new study suggests that many Facebook
users are narcissists with little to no self-confidence. York University
researchers inspected the profiles of 100 students and concluded that those “with comparatively lower self-esteem scores and higher narcissism scores not only spent spent more time on Facebook, but also tended to ‘self-promote’ more than the students with higher self-esteem scores and lower narcissism scores,” reports the Huffington Post
. It seems that a disproportionate amount of time spent uploading pictures, updating statuses, and appending information to one’s profile are all signifiers of insecurity and self-obsession. A more in-depth description of the study is available online—which is quite self-promoting of the researchers, isn’t it?
Two Types of Consumers Are Using Check-in Apps: Hyperactive and Hyperpassive
The two breeds are emerging and diverging, thanks to the onslaught of location-based services. What’s changing now is that mobile technologies are finally in place to meet both types of consumers. The hyperactive consumer is the one checking in everywhere on Foursquare, racking up badges and mayorships while leaving tips at every venue. The hyperpassive consumer is less of a known entity because there haven’t been as many options to serve him. The one with the most hype right now, if not the most promise, is Shopkick, an app that lets consumers earn kickbucks (all too reminiscent of Schrutebucks from “The Office“) just by walking into stores and potentially even walking into different departments and locations such as the dressing room.
Two Types of Consumers Are Using Check-in Apps: Hyperactive and Hyper-Passive (adage.com)
Facebook users ‘more narcissistic’ (telegraph.co.uk)
Facebook lures narcissistic, insecure: study (untreatableonline.com)
Facebook finds fans among the narcissistic and self-loathing: study (techvibes.com)
Facebook draws the narcissistic, insecure: Study (calgaryherald.com)
As Suspected, Facebook Is Popular With Bad People [Antisocial Network] (jezebel.com)
Study: Use Facebook Heavily? Then You’re A Vainglorious Malcontent. (crunchgear.com)
Narcissists, insecure people flock to Facebook: study (ctv.ca)
Are Facebook users really more narcissistic? (salon.com)
New Study Says Facebook Users are Narcissistic, Insecure (shoppingblog.com)
Narcissistic College Students Spend More Time on Facebook (psychcentral.com)
Facebook Activity Correlate To Low Self-Esteem & Narcissism (webguild.org)
Frequent Facebook-er? You could be a narcissist. (holykaw.alltop.com)
Views of the US around the world have improved sharply over the past year, a BBC World Service poll suggests. For the first time since the annual poll began in 2005, America’s influence in the world is now seen as more positive than negative. The improved scores for the US coincided with Barack Obama becoming president, a BBC correspondent notes. As in 2009, Germany is viewed most favourably while Iran and Pakistan are seen as the most negative influences.
Taxes at lowest level in 60 years… so why are Tea Partiers angry?
Almost all Tea Party activists have seen their federal income taxes drop over the past few decades, thus Tea Party anger focused on the federal government is misplaced. The financial sector bailouts are also poorly understood by most (not just Tea Partiers). The bailouts imposed stringent requirements on recipients of government funds. The funds were also conditioned upon payment to the government of warrants or senior equity or debt securities (designed to help recoup government losses).
The Glenn Beck Show might seem like the political equivalent of professional wrestling, but it’s not even that sincere. At least with wrestling, we’re all most aware that wrestling follows a script even though some of the moves require a high caliber of strength and athleticism (and occasionally resulting in real injuries to the performers). The difference between Beck and wrestling is that with Beck the fakery isn’t common knowledge and the consequences of what he talks about on his show are very real. This week, Beck attacked the president’s deceased mother and grandparents as being Marxists. What a dick.
Tiger Woods’ Nike Ad
Nike has released a new Tiger Woods ad on the eve of the Masters, which will mark the dominant golfer’s return to the sport following revelations of his sordid sex life. The commercial consists of black-and-white footage of Woods, accompanied a voice recording from his father, who died in 2006.
Claim: Ronald McDonald Will Kill Your Children
One of the groups that led the ultimately successful campaign to banish Joe Camel from advertising now has a new target: Ronald McDonald. “It’s time that Ronald McDonald joined Joe Camel in retirement,” argues Corporate Accountability International on its “Retire Ronald” website. “These tired mascots should be spending their golden years relaxing and sharing tales of their bygone days spent targeting children with deadly products.” CAI is asking like-minded people to submit photos of them holding signs urging Ronald to retire as part of a “photo petition.” The site also contains a 32-page downloadable booklet outlining the case against the clown.
VW 2010 GTI
AKQA San Francisco did a good (if predictable) job avoiding TV spots for the 2010 GTI launch. You have to admire any digital agency that could pull this off – I couldn’t imagine many of the others doing it – even AKQA’s other offices.
They need to buff up their rationale for using the iPhone though – it comes across as tactic first (an iPhone app!) and post-rationalized strategy after. I wonder if the channel choice was a client mandate (in a Volvo S-60ish way) or an agency initiative? They also talk about “80% increases” in enquiries without showing a comparison, which makes it meaningless.
The app/ game itself was made by Aus-based Firemint.
Blah blah blah. All in all a good effort though, but more strategy please.
It’s clever of AKQA to promote the campaign within FB itself and encourage people to fan their brand through the video clip
Volkswagen ‘launches’ the 2010 GTI on the iPhone with Real Racing GTI game (mobilecrunch.com)
Volkswagen Launches New Car Through iPhone Game [IPhone] (kotaku.com)
Volkswagen Becomes First Auto Manufacturer To Launch a Car Exclusively on a Mobile Device (slumpedoverkeyboarddead.com)
VW 2010 GTI – mobile car launch through the itunes App store (nickburcher.com)
Blue Plate Special: Real Racing GTI For iPhone/Touch (geardiary.com)
Volkswagen launches free version of Real Racing to promote 2010 GTI (tuaw.com)
New VW GTI Launched With iPhone App, Mazda Diesels Could Come To U.S.: Today’s Car News (blogs.thecarconnection.com)