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Modernista increasingly is focusing on branding, strategy and other consulting. “This business is no longer about just creating things,” said co-founder Gary Koepke. “It’s about conceptualizing ideas — kind of like a think tank.” Lance and Gary get the big-up in the Today article, but I think much of said thinking may be done by a certain Mr Kay …!
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I came across this local news portal (in my parents’ village) via a “guerilla” billboard …
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Facebook’s Japan audience more than tripled in the past year, while Mixi.jp was the most-visited social networking destination in Japan with 12.7 million visitors,
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By letting viewers skip ads, that pesky DVR has already gnawed away at the system media conglomerates have used for decades to score billions of dollars in ad revenue. Now it’s primed to multiply rapidly and do even more significant damage.
Age of Conversation 2
August 10, 2008
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The cover design for The Age of Conversation 2 is once again courtesy of David Armano (again). Says Drew: “This striking design should stand out nicely on your bookshelves”. And who am I to argue?
Experiential: Monocle’s Newsstand, Amnesty’s Guantanamo
August 8, 2008
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Monocle magazine has opened up a branded newsstand in Fitzrovia, London. The shop offers a clean and stylish way to browse the latest publications. The magazine is looking to continue building a network of branded news outlets around the globe.
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A challenge for Amnesty International has been how to tell the story of Guantanamo Bay. What the group has come up with is a life-size replica of a Guantanamo prison cell. The cell measures 10 by 6 feet and is 8 feet high and is all but barren walls.
Ad Age Power 150 v Wordle, Branded Content Gets Results, Obama’s Gas, Videogaming’s Halo
August 7, 2008
- AdAge Power 150 As Seen By Wordle
Rick Liebling has been having some more fun with Wordle. He took the titles of all the blogs from the AdAge Power 150 list and slammed them into wordle. You can see the result here.
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Web sites featuring branded content outscored internet industry norms 41 out of 43 times across a wide range of advertising metrics. Moreover, “beyond-the-banner” forms also outpaced industry norms when placed on branded-content sites.
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According to Gas Station TV CEO David Leider, the company had been having discussions with the Obama campaign, but no insertion order had ever been placed. “At no time did we ever approve the campaign,” he says.
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You know things have changed when you see a senior citizen, ahem “active adult,” playing with a Wii videogame. The trend is called “Wiihab” and it’s casting a whole new light on an activity once reserved for trigger-happy teens.
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Last night a new shop opened on Little Portland Street in London that is devoted entirely to Vitamin Water. The brightly colored drinks adorn the walls while a whiteboard offers the chance for visitors to review the samples they’ve received.
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/b/ is the designated “random” board of 4chan.org, a group of message boards that draws more than 200m page views a month. Almost everyone posts as “anonymous.” Nobody can see anybody, and everybody can claim to speak from the center.
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A new take on street fashion blogs, Street Clash is an international style competition between fashionable people around the the world. Photographers and bloggers submit photos of stylish locals in an effort to win the “Most Fashionable City” city award.
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Title sequences have played an important role in setting a stylistic tone for a movie, or they’re just there to totally blow your mind. Sometimes they’re even better than the film.
Urban Spam, Generation V, Social Media at 50 (%)
August 1, 2008
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Outdoor advertising is a “fast growing category” (incisive commentary or what?), not just billboards, but increasingly, publicity stunts that often go awry. On the positive side, people do seem to like some of the offerings … the glass elevator that was done up to look like a giant Oreo dunking into a glass of milk, for example. Below is Chevrolet’s billboard made entirely of pennies. Evidently it was picked clean in 30 minutes.
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The online behavior, attitudes and interests of people from all walks of life are blending together online, cutting across generations and traditional demographics + giving rise to a new online group called “Generation Virtual” (Generation V) say Gartner
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More than 50% of US adults are using text messaging, blogging and other types of social media to regularly communicate with others, according to MediaPost, which reported results from the latest wave of Universal McCann’s large-scale tracking study.
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Nearly 15% of Fortune 500 companies communicate with consumers via blogs, according to a study conducted by Burson-Marsteller.
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Joseph Jaffe is “somewhat disappointed”…
FutureTech, Cuil v Google, Coke Tienda
July 28, 2008
- FutureTech (Now)
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MacBook Touch: tablet computer is expected to have a smaller version of the MacBook’s screen, cased in glass with iPhone-like touchscreen features. Blackberry Thunder: RIM’s answer to the iPhone has a touchscreen but will also offer tactile feedback.
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A mutiny of ex-Google employees, and one from IBM, launched Cuil (”cool”), a search engine whose name comes from the Gaelic word for “knowledge”. ts pitch is that it indexes the web more comprehensively than anything that came before it.
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The average CMO-level executive last year took home $1.5 million, according to an exclusive Advertising Age analysis. Nice pay — but nothing next to the $15.5 million hauled in by Dell Chief Marketing Officer Mark Jarvis.
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Coca Cola hopes to help fuel sales in the U.S. Hispanic market through its Tienda Program, which offers small Hispanic businesses the opportunity to redesign their stores to attract more customers. Offers marketing and sales support, + promo materials.
Art is …
July 20, 2008
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Artist Madora Frey’s newest photo essay.
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Wooster Collective points us to a video interview showcasing street artist Joshua Allen Harris. He creates these amazing animated inflatable sculptures that come to life as air flows from passing subway cars drift up through grates in the sidewalk.
Soho House’s “Virtual House”
July 9, 2008
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The Soho House has climbed aboard the Social Media bandwagon and launched its own networking service. ASmallWorld had hitherto been known as the “Soho House of social networks”…
